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Research
Mobile will be more disruptive than the Web: Forrester
By Lauren Johnson

Based on the pace of adoption, mobile is slated to be a more disruptive consumer revolution than the Web, according to a new report from Forrester Research.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, NHL and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

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Advertising
Webinar on Dec. 6: Mobile Outlook 2013: Up, Down or Flat?

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Thursday, Dec. 6: “Mobile Outlook 2013: Up, Down or Flat?” Panelists include execs from Capital One, Caesars Entertainment and Hipcricket.

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Content
Toothpaste brands should not give mobile the brush-off
By Chantal Tode

Consumer packaged goods companies are frequently accused of not moving fast enough to take advantage of mobile marketing. The toothpaste category is a prime example, although this is starting to change as brands start to gain a better understanding of the opportunities in the mobile space.

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Media
USA Today bolsters readership, news consumption via iPad app
By Rimma Kats

USA Today has rebuilt its iPad application from the ground up and enhanced it with new utilities and capabilities to drive reader engagement.

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Commerce
Mobile is linchpin in driving Black Friday, Cyber Monday sales - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Mobile is linchpin in driving Black Friday, Cyber Monday sales; American Express keeps holiday shopping top-of-mind via iAd campaign.

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Advertising
Diet Pepsi boosts social media presence via mobile ads
By Lauren Johnson

Diet Pepsi is rewarding consumers via a mobile ad campaign that not only increases Facebook “Likes” but also keeps consumers coming back on a daily basis.

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Advertising
Mr Porter pushes mcommerce, lifestyle via first iPad app - Luxury Daily
By Staff reports

Luxury Daily today - Mr Porter pushes mcommerce, lifestyle via first iPad app; Rolls-Royce boasts Karl Lagerfeld photography via exhibit.

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Columns
Mobile social purchases and rewards demystified

By Bob Gold

Marketers should focus more on mobile and social behavioral strategies to guide a consumer through the purchase flow.

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