Today's headlines

Based on the pace of adoption, mobile is slated to be a more disruptive consumer revolution than the Web, according to a new report from Forrester Research.

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, NHL and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Thursday, Dec. 6: “Mobile Outlook 2013: Up, Down or Flat?” Panelists include execs from Capital One, Caesars Entertainment and Hipcricket.

Consumer packaged goods companies are frequently accused of not moving fast enough to take advantage of mobile marketing. The toothpaste category is a prime example, although this is starting to change as brands start to gain a better understanding of the opportunities in the mobile space.

USA Today has rebuilt its iPad application from the ground up and enhanced it with new utilities and capabilities to drive reader engagement.

Mobile Commerce Daily today - Mobile is linchpin in driving Black Friday, Cyber Monday sales; American Express keeps holiday shopping top-of-mind via iAd campaign.

Diet Pepsi is rewarding consumers via a mobile ad campaign that not only increases Facebook “Likes” but also keeps consumers coming back on a daily basis.

Luxury Daily today - Mr Porter pushes mcommerce, lifestyle via first iPad app; Rolls-Royce boasts Karl Lagerfeld photography via exhibit.

By Bob Gold

Marketers should focus more on mobile and social behavioral strategies to guide a consumer through the purchase flow.