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Q&A
Value of small banner ads is over-estimated
By Chantal Tode

In these early days of mobile advertising, marketers face several issues, such as accurately tracking results and dealing with high accidental click rates. Increasingly, advertisers are also faced with picking the best ad unit as viable choices grow.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, NHL and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

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Advertising
Webinar on Dec. 6: Mobile Outlook 2013: Up, Down or Flat?

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Thursday, Dec. 6: “Mobile Outlook 2013: Up, Down or Flat?” Panelists include execs from Capital One, Caesars Entertainment and Hipcricket.

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Advertising
Mobile ad spend, rates will trend upwards this holiday season
By Chantal Tode

Mobile ad budgets are likely to get a big boost this holiday season as retailers and brands look to reach busy shoppers on the one device that is always nearby – their smartphones.

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Software and technology
Esquire mobilizes print edition without the need for QR codes, digital watermarks
By Chantal Tode

Hearst is leveraging mobile to make every piece of content in the December issue of Esquire interactive and is accomplishing this without the need for QR codes or digital watermarks.

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Commerce
MasterCard exec: Mobile payment adoption will take a lot of time - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - MasterCard exec: Mobile payment adoption will take a lot of time; Retailers take one-stroke holiday marketing approach across mobile Web, apps.

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Television
Viggle, GetGlue merger points to need for consolidation in second-screen mobile marketing
By Lauren Johnson

Check-in application Viggle has acquired GetGlue in a move to consolidate the market for second-screen initiatives. Although the merger is a step in the right direction, marketers still have ways to go when combining television and mobile campaigns.

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Advertising
Nordstrom flaunts winter products via mobile campaign - Luxury Daily
By Staff reports

Luxury Daily today - Nordstrom flaunts winter products via mobile campaign; PPR boosts social presence via new Facebook, Twitter accounts.

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Events
Happy Thanksgiving!
By Staff reports

Mobile Marketer is not publishing on Thursday, Nov. 22 and Friday, Nov. 23 in observance of Thanksgiving. Eat up!

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Columns
Keeping mobile customers in your store this holiday season

By Elana Anderson

Whether it is a tablet, an iPhone or an Android device, consumers will make more purchases than ever before through their mobile devices, certainly helping to proliferate the concept of “couch commerce.”

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