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Research
Mobile is fastest-growing segment of social advertising: report
By Chantal Tode

Mobile social advertising revenues will grow at a faster pace than desktop social ad revenues and are expected to reach $1.47 billion by 2016, according to a new report from BIA/Kelsey.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, NHL and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

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Advertising
Webinar on Dec. 6: Mobile Outlook 2013: Up, Down or Flat?

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Thursday, Dec. 6: "Mobile Outlook 2013: Up, Down or Flat?" Panelists include execs from Capital One, Caesars Entertainment and Hipcricket.

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Commerce
Mobile traffic jumps in advance of holiday season start
By Chantal Tode

The evidence is already accumulating that mobile will play a bigger role during the holidays this year, with retailers seeing significant increases in mobile traffic even before the holiday shopping season officially got underway.

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Advertising
Burger King pushes for product awareness via mobile ads
By Lauren Johnson

Fast food chain Burger King is triggering in-store traffic with a mobile advertising campaign that encourages consumers to try a new product for themselves by finding a nearby store.

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Commerce
PayPal Black Friday mobile transactions increase 193pc - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - PayPal Black Friday mobile transactions increase 193pc; Sears, Kmart fuel Cyber Monday sales with mobile at the forefront.

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Content
Absolut stirs up drink inspirations with mobile app
By Lauren Johnson

Pernod Ricard-owned Absolut Vodka is taking advantage of the larger iPhone 5 screen size with a revamped application that helps users concoct their favorite cocktails.

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Advertising
Louis Vuitton, Bloomingdale's master app retention for long-lived mobile experience - Luxury Daily
By Staff reports

Luxury Daily today - Louis Vuitton, Bloomingdale's master app retention for long-lived mobile experience; Marc Jacobs generates social, mobile engagement to boost ecommerce.

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Columns
Creating a mobile monetization survival kit

By Will Cohen

When done right, mobile can actually be a money-maker, rather than just a cost center.

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