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Social networks
Facebook’s stock value rises on increased mobile advertising
By Chantal Tode

After several rocky months, Facebook’s outlook suddenly looks stronger based on a jump in the number of ads appearing in mobile news feeds, as well as an increase in its stock value.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, NHL and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

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Advertising
Webinar on Dec. 6: Mobile Outlook 2013: Up, Down or Flat?

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Thursday, Dec. 6: “Mobile Outlook 2013: Up, Down or Flat?” Panelists include execs from Capital One, Caesars Entertainment and Hipcricket.

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Content
Red Bull taps Nokia market for content curation
By Lauren Johnson

Red Bull is giving adventure enthusiasts a way to keep up-to-date on their favorite sports with a new mobile application available on Nokia Lumia and Asha devices.

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Content
Allrecipes’ mobile pre-Thanksgiving traffic increases 97pc
By Chantal Tode

Mobile visits to Allrecipes.com the week leading up to Thanksgiving Day were up 97 percent year-over-year, pointing to how home cooks are leveraging smartphones in the kitchen.

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Commerce
Smartphones win for traffic, tablets for revenue over Thanksgiving - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily - Smartphones win for traffic, tablets for revenue over Thanksgiving; Rue La La Thanksgiving Day mobile sales increase 75pc year-over-year.

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Content
Folgers aims to bolster email database via iPhone app
By Lauren Johnson

Folgers has rolled out a mobile application that lets consumers create customized holiday messages, while also building up the company’s email database.

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Advertising
Maserati adds mobile functionality to print ad - Luxury Daily
By Staff reports

Luxury Daily today - Maserati adds mobile functionality to print ad; Karl Lagerfeld: Industry influencer or overachiever?

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Columns
Can advertising dollars ensure engagement?

By Sebastian Tonkin

Charging on a per-engagement basis cuts to the chase and puts the focus on attention, not impressions.

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