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Research
Mobile marketing experiences fall short of expectations: study
By Chantal Tode

Marketers came up short in an analysis of consumers' mobile expectations, pointing to the need for brands to step up their mobile game, according to a report by Millward Brown.

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Advertising
Webinar on Dec. 6: Mobile Outlook 2013: Up, Down or Flat?

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Thursday, Dec. 6: "Mobile Outlook 2013: Up, Down or Flat?" Panelists include execs from Capital One, Caesars Entertainment and Hipcricket.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, NHL and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

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Research
QR code scans jumped 50pc on Black Friday: report
By Chantal Tode

In a sign of the growing role that mobile plays in helping consumers make purchasing decisions, mobile bar code scans on Black Friday increased 50 percent, according to a report from ScanLife.

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Content
Warner Bros. marries mobile and social through photo sharing app
By Lauren Johnson

Warner Bros. is banking on photo sharing as a way to build anticipation around the upcoming film, "The Hobbit."

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Software and technology
Hasbro, Church's Chicken centers holiday sweepstakes around mobile bar codes
By Lauren Johnson

Fast food chain Church's Chicken has partnered with Hasbro on a campaign to reward users who scan on-pack mobile bar codes with holiday-themed prizes.

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Commerce
PayPal mobile payment volume nearly triples on Cyber Monday - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - PayPal mobile payment volume nearly triples on Cyber Monday; Mobile drove retail traffic on Thanksgiving, sales on Black Friday.

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Advertising
Estée Lauder entices mobile transactions via banner ad for Pleasures - Luxury Daily
By Staff reports

Luxury Daily today: Estée Lauder entices mobile transactions via banner ad for Pleasures; Bulgari catches affluent eyes with outdoor light display for Serpenti line.

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Columns
Making a perfect holiday recipe for local mobile advertising

By Ryan Golden

If you want potential consumers to get excited about your brand, service or store, you have to continuously update your message so that it is relevant to your customers and their location.

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