Today's headlines

Consumers are undoubtedly using their mobile devices more this holiday season to search this year. The trick for marketers though, is using the medium to drive repeat traffic.

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, NHL and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Thursday, Dec. 6: “Mobile Outlook 2013: Up, Down or Flat?” Panelists include execs from Capital One, Caesars Entertainment and Hipcricket.

As consumers spend more time with their mobile devices this holiday season to shop and research recipe and decorating ideas, advertisers are following suit, increasing their mobile ad spends.

Disney is teaming up with Best Buy for a holiday promotion enabling players of the mobile game Tap Tap Revenge to support the Special Olympics.

KFC, Taco Bell franchisees embrace mobile payments as part of high-tech redesign; JCPenney incentivizes in-store traffic with location-based campaign.

Even though more than half of total mobile advertising impressions come from Android devices, the operating system is still fragmented, according to a new report from Millennial Media.

Luxury Daily today - Tiffany aims to boost mobile sales via New York Times ad; 52pc of wealthy individuals purchase luxury for personal use.

By Jürgen Hase

Few technologies have as much growth potential right now as machine-to-machine communication, or M2M. It could take mobile marketing to the next stage in its evolution.