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Hyperlocal ads are linchpin to holiday mobile search success
By Lauren Johnson

Consumers are undoubtedly using their mobile devices more this holiday season to search this year. The trick for marketers though, is using the medium to drive repeat traffic.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, NHL and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

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Advertising
Webinar on Dec. 6: Mobile Outlook 2013: Up, Down or Flat?

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Thursday, Dec. 6: “Mobile Outlook 2013: Up, Down or Flat?” Panelists include execs from Capital One, Caesars Entertainment and Hipcricket.

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Advertising
Mobile ad performance, spend get boost from holiday rush
By Chantal Tode

As consumers spend more time with their mobile devices this holiday season to shop and research recipe and decorating ideas, advertisers are following suit, increasing their mobile ad spends.

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Gaming
Disney, Best Buy support Special Olympics via mobile game promotion
By Chantal Tode

Disney is teaming up with Best Buy for a holiday promotion enabling players of the mobile game Tap Tap Revenge to support the Special Olympics.

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Commerce
KFC, Taco Bell franchisees embrace mobile payments as part of high-tech redesign - Mobile Commerce Daily
By Staff reports

KFC, Taco Bell franchisees embrace mobile payments as part of high-tech redesign; JCPenney incentivizes in-store traffic with location-based campaign.

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Research
52pc of mobile ad impressions come from Android: study
By Lauren Johnson

Even though more than half of total mobile advertising impressions come from Android devices, the operating system is still fragmented, according to a new report from Millennial Media.

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Advertising
Tiffany aims to boost mobile sales via New York Times ad - Luxury Daily
By Staff reports

Luxury Daily today - Tiffany aims to boost mobile sales via New York Times ad; 52pc of wealthy individuals purchase luxury for personal use.

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Columns
How mobile is making everywhere marketing a reality

By Jürgen Hase

Few technologies have as much growth potential right now as machine-to-machine communication, or M2M. It could take mobile marketing to the next stage in its evolution.

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