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Legal/privacy
FCC ruling on text messages paves way for bigger commitment to mobile marketing
By Chantal Tode

A recent ruling by the Federal Communications Commission regarding certain types of text messages could open the door for brands to make a bigger commitment to mobile marketing.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, NHL and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

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Advertising
Webinar on Dec. 6: Mobile Outlook 2013: Up, Down or Flat?

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Thursday, Dec. 6: “Mobile Outlook 2013: Up, Down or Flat?” Panelists include execs from Capital One, Caesars Entertainment and Hipcricket.

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Messaging
SMS’ biggest achievement is proving that mobile marketing works
By Chantal Tode

Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.

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Media
Guardian: 18pc of traffic comes from mobile Web
By Lauren Johnson

As British publisher Guardian News and Media sees an increasing among of traffic coming from mobile devices, the media company is taking the first steps towards a responsive design site that will render across all handsets.

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Commerce
Why mobile wallets are the new credit card - Mobile Commerce Daily
By Staff reports

Mobile Commere Daily - Why mobile wallets are the new credit card; CVS rounds out mobile strategy with QR-code enabled gift card exchange.

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Content
Cars.com slims down content with niche app
By Lauren Johnson

Online destination Cars.com is expanding its mobile repertoire with an application that helps car enthusiasts navigate trade shows.

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Advertising
Ferrari immerses mobile users in brand world via app - Luxury Daily
By Staff reports

Luxury Daily today - Ferrari immerses mobile users in brand world via app; Alexander Wang to bring anticipation, youthful spin to Balenciaga.

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Columns
Is mobile advertising good for you?

By James Hilton

Like or loathe it, advertising plays an important role in our social fabric. It helps to initiate trends, propel cultural identities and keep us informed about latest products and services.

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