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Video
Has mobile video’s appeal faded?
By Rimma Kats

Marketers are increasingly incorporating different channels such as SMS, QR codes and augmented reality into their marketing efforts to drive user engagement. While mobile video was once an immediate go-to, it seems the channel has been put on the back burner.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, Seamless, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, Seamless and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

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Advertising
Webinar on Dec. 6: Mobile Outlook 2013: Up, Down or Flat?

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Thursday, Dec. 6: “Mobile Outlook 2013: Up, Down or Flat?” Panelists include execs from Capital One, Caesars Entertainment and Hipcricket.

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Media
The Daily shutdown highlights digital-only publishing challenges
By Lauren Johnson

Media conglomerate News Corp. is shutting down its mobile-only publication The Daily, pointing to the problems that publishers have had with gaining both scalability and revenue with their mobile initiatives.

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Commerce
(RED), Gilt Groupe leverage mobile in holiday campaign to support AIDS
By Chantal Tode

Nonprofit (RED) and Gilt Groupe have teamed up this holiday season to support the fight against AIDS by encouraging consumers to dial **RED on their mobile device and shop products, as well as donate for the cause.

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Commerce
Flash sales are retailers’ favorite mobile promotion: report - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Flash sales are retailers’ favorite mobile promotion: report; Isis’ presence grows via vending machine partnership.

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News briefs
Apple's iPhone, Mobivity, IBISWorld - News briefs
By Staff reports

News briefs - IPhone users are most engaged compared to other platforms; Mobivity acquires mobile loyalty app Stampt; Further consolidation among wireless carriers is likely.

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Advertising
Swarovski boosts ecommerce via augmented reality Instagram contest - Luxury Daily
By Staff reports

Luxury Daily today - Swarovski boosts ecommerce via augmented reality Instagram contest; Mercedes-Benz thanks Facebook fans via social video.

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Columns
Does content quality matter for mobile advertisers?

By Michael Nevins

Good content can help drive higher brand recall, favorability and purchase intent, and because of this, savvy advertisers prioritize quality content when picking their advertising partners.

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