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Advertising
Is the mobile tracking issue improving?
By Chantal Tode

Tracking mobile users presents several challenges for marketers, a fact that threatens to hamper growth in mobile marketing. Several recent developments promise to address these issues and to open the door for more effective mobile ads.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, Seamless, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, Seamless and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

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Advertising
Webinar on Dec. 6: Mobile Outlook 2013: Up, Down or Flat?

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Thursday, Dec. 6: “Mobile Outlook 2013: Up, Down or Flat?” Panelists include execs from Capital One, Caesars Entertainment and Hipcricket.

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Messaging
New York Yankees, Brooklyn Nets accelerate mobile efforts with real-time alerts
By Lauren Johnson

The New York Yankees and Brooklyn Nets are building up their mobile strategy with a new partnership that aims to foster a closer relationship with sports fans.

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Commerce
Thrillist exec: 20pc of sales come from mobile
By Lauren Johnson

NEW YORK – A Thrillist executive at the Think Commerce Summit said that as the company sees more consumers buying from their handsets, the organization has taken on a mobile-first mentality when developing new services.

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Commerce
IHOP satisfies mobile appetites with revamped apps, digital gift cards - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - IHOP satisfies mobile appetites with revamped apps, digital gift cards; Dell exec: Mobile is enabling more frequent purchases.

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Advertising
Activision banks on mobile advertising for product launch
By Lauren Johnson

Video game publisher Activision is enlisting mobile advertising as part of a campaign to drum up awareness for the launch of its Call of Duty: Black Ops 2 game.

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Advertising
Lexus bolsters year-end event via mobile check-ins for charity - Luxury Daily
By Staff reports

Luxury Daily today - Lexus bolsters year-end event via mobile check-ins for charity; Versace drives U.S. ecommerce via content, personalization.

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Columns
Unwrapping rich data from mobile shopping over the holidays

By Scott Gamble

While mobile devices are playing a major role this holiday shopping season, I predict that within the next five to seven years, their use for purchases will actually be greater than purchases made in-store or online.

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