Today's headlines

Mobile has taken many strides this year and was incorporated heavily into brand marketing efforts. With new technologies such as augmented reality and mobile payments taking over, there is no doubt the medium will make an even bigger impact next year.

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, Seamless and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

Capital One and Caesars Entertainment executives who spoke during a Mobile Marketer webinar yesterday said they will allocate more resources to mobile next year as they look to take advantage of the significant growth of the medium.

The mobile deals space is evolving away from services such as Groupon and LivingSocial, which reach a broad swath of consumers, to targeted offerings designed to provide more personalization.

Mars Chocolate is placing its M&M and Dove brands at the center of a new holiday mobile advertising campaign that shows users how to incorporate the products into seasonal recipes.

Mobile Commerce Daily today - Speed differentiates mobile merchandising from online this year; US Bank leverages mobile cameras to simplify bill payments.

Although a substantial amount of mobile owners use their devices for sophisticated features, marketers need to remember focus on the objective versus the technology behind a mobile strategy.

Luxury Daily today - Lincoln leverages rebranding campaign via mobile, digital New York Times ads; How Thanksgiving became a global holiday.

By Michael Hemsey

Something interesting is happening as we enter the holiday season’s second half: the merging of online and offline worlds back into the bricks-and-mortar experience.