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Strategy
Top mobile predictions for 2013
By Rimma Kats

Mobile has taken many strides this year and was incorporated heavily into brand marketing efforts. With new technologies such as augmented reality and mobile payments taking over, there is no doubt the medium will make an even bigger impact next year.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, Seamless, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, Seamless and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

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Webinars
Capital One exec: Mobile is interactive piece that bridges traditional, digital channels
By Chantal Tode

Capital One and Caesars Entertainment executives who spoke during a Mobile Marketer webinar yesterday said they will allocate more resources to mobile next year as they look to take advantage of the significant growth of the medium.

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Database/CRM
Wireless carriers jump into mobile offers as consumers demand greater personalization
By Chantal Tode

The mobile deals space is evolving away from services such as Groupon and LivingSocial, which reach a broad swath of consumers, to targeted offerings designed to provide more personalization.

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Advertising
Mars Chocolate spreads holiday cheer via mobile advertising
By Lauren Johnson

Mars Chocolate is placing its M&M and Dove brands at the center of a new holiday mobile advertising campaign that shows users how to incorporate the products into seasonal recipes.

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Commerce
Speed differentiates mobile merchandising from online this year - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Speed differentiates mobile merchandising from online this year; US Bank leverages mobile cameras to simplify bill payments.

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Research
Forrester: 48pc of mobile phone owners access the Web, social media and apps weekly
By Lauren Johnson

Although a substantial amount of mobile owners use their devices for sophisticated features, marketers need to remember focus on the objective versus the technology behind a mobile strategy.

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Advertising
Lincoln leverages rebranding campaign via mobile, digital New York Times ads - Luxury Daily
By Staff reports

Luxury Daily today - Lincoln leverages rebranding campaign via mobile, digital New York Times ads; How Thanksgiving became a global holiday.

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Columns
In-store and mobile: How union of old and new habits is holiday loyalty season gift

By Michael Hemsey

Something interesting is happening as we enter the holiday seasonís second half: the merging of online and offline worlds back into the bricks-and-mortar experience.

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