RSS  |  Advertise with us | Download mobile app December 10, 2012



Read more on mobilemarketer.com | Jobs | Blog

Newsletter signup for latest news
  
Forward this edition
  

Today's headlines


Social networks
Why brands are failing on Facebook
By Chantal Tode

Despite a significant increase in the number of mobile-driven “Likes” on Facebook brand pages this year, many companies are still not optimizing their social experiences for mobile.

Entire article | Email this



Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, Seamless, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, Seamless and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

Entire article | Email this



Legal/privacy
App developers face potentially significant fines if they ignore privacy issues
By Chantal Tode

The growing concern over a perceived lack of attention being paid to consumer privacy by mobile application developers comes with potential financial ramifications for the first time now that California’s attorney general office is suing Delta Air Lines over the issue.

Entire article | Email this



Messaging
7-Eleven propels mobile efforts with timely SMS campaign
By Lauren Johnson

Convenience store chain 7-Eleven is leveraging its SMS database this holiday season to drive consumers in-store with a time-sensitive campaign.

Entire article | Email this





Research
Location-based search revenue will reach $6B by 2017: study
By Lauren Johnson

With a growing focus on context and relevancy, local search is expected to play an increased role for mobile marketers in the next five years, according to a new study from Strategy Analytics.

Entire article | Email this



Commerce
Top mobile commerce predictions for 2013 - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Top mobile commerce predictions for 2013; H&R Block broadens mobile strategy with direct deposit.

Entire article | Email this



Commerce
CVS continues push into mobile with new features on optimized site
By Chantal Tode

CVS/pharmacy is focusing on enhancing its mobile site with new features to bolster the customer experience.

Entire article | Email this



Advertising
Hugo Boss pushes third-party sales via People.com mobile ad - Luxury Daily
By Staff reports

Today in luxury marketing - Hugo Boss pushes third-party sales via People.com mobile ad; Boucheron marks Quatre collection anniversary via blogger collaborations.

Entire article | Email this



Columns
Addressing the mobile piece of the multichannel retailing puzzle

By Dan Ledger

While the promise of multichannel retailing may seem evident, few retailers know how to do it right, especially when it comes to incorporating mobile into the shopping experience.

Entire article | Email this



"Mobile Geo Fences | SUMOTEXT"

please click here to register!

Sign up to receive Mobile Marketer Daily. The premier mobile marketing publication. Free!

Read all the news on mobilemarketer.com | Subscribe | Search

News | Opinion | Resources | Sectors | Services

Mobile Marketer Daily is published each business day. Thank you for reading us. Please click here to subscribe or unsubscribe. is welcome. And please forward this newsletter to colleagues, clients, prospects, friends or family.

We welcome advertising queries. Please for details and we will promptly get back to you. Thank you.

News tips: Advertising: | Advertisement rates
Copyright 2012 Napean LLC. All rights reserved. Privacy policy | Contact us