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Messaging
How to create effective iPhone-targeted SMS campaigns
By Chantal Tode

While much of the focus on marketing to iPhone users centers around advertising, they are also heavily engaged with SMS campaigns. Using device targeting, marketers can reach iPhone users via SMS with campaigns designed to meet their needs.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, Seamless, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, Seamless and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

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Research
Smart devices transform B2B marketing: OgilvyOne
By Chantal Tode

While much has been said about mobile's effectiveness at helping consumer brands market to their audiences, the medium is also proving to be effective in supporting business-to-business marketers, according to a new report from OgilvyOne.

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Content
Heineken garners more than 15,000 opt-ins via multichannel effort
By Rimma Kats

Heineken saw a high volume of engagement for its Red Star Access program that incorporated digital, social media and mobile to provide an interactive experience for consumers.

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Advertising
Unilever's Dove centers iAd campaign around video
By Lauren Johnson

Unilever's Dove is using mobile video to show consumers how the brand's products differ from competitors via a new iAd campaign.

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Commerce
Square adds gift cards to mobile repertoire to expand mcommerce reach - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Square adds gift cards to mobile repertoire to expand mcommerce reach; REI gears up for holiday in-store traffic via mobile ad campaign.

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Content
Kapture relies on mobile app to bolster user engagement
By Rimma Kats

Kapture has rolled out a mobile application that rewards consumers when they take photos of their favorite brand and share them with friends.

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Advertising
Rolls-Royce aims for aspirational owners via app updates - Luxury Daily
By Staff reports

Luxury Daily today - Rolls-Royce aims for aspirational owners via app updates; Rebecca Minkoff enhances brand content, social connectivity via site redesign.

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Columns
How retailers can increase sales with mobile messaging

By Tim Ritchie

For several years, retailers have struggled to use mobile messaging effectively. It is an enticing proposition - reaching roughly 300 million U.S. consumers on a device that is almost always nearby.

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