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Research
Apple’s triple play in mobile advertising: Devices, impressions and monetization
By Chantal Tode

Apple dominated the mobile advertising sector in 2012 with the most successful new device – the iPhone 5 – as well as the largest share of ad impressions and the biggest moneymaker – the iPad, according to a new report from Opera Software.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, Seamless, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, Seamless and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

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Advertising
McDonald’s tries its hand at mobile rich media
By Rimma Kats

McDonald’s is no stranger to mobile advertising and has relied on the channel heavily throughout the year. Instead of going the traditional banner ad route, the fast food giant is incorporating rich media into the mix to promote a variety of products, most notably its 20-piece chicken nuggets.

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Gaming
Mars ups brand-building efforts through mobile game
By Lauren Johnson

Mars' M&M's has launched a mobile game to not only bolster brand awareness, but also entice candy enthusiasts.

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Content
Bud Light gets ball rolling for Super Bowl with QR code-enabled sweepstakes
By Chantal Tode

Budweiser is gearing up for next year’s Super Bowl game with a retail promotion and sweepstakes for its Bud Light brand that includes QR codes to drive entries.

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Commerce
Mobile payments to replace cards and cash, but not immediately: report - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Mobile payments to replace cards and cash, but not immediately: report; Toys R Us directs traffic to new mobile site via advertising campaign.

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Content
Purina builds on mobile app success with new photo-sharing entry for Friskies
By Chantal Tode

Nestlé Purina Pet Care Co. continues to make mobile applications a big focus of its engagement strategy with the new Catify Yourself app for its Friskies brand.

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Advertising
Starwood boosts mobile bookings through Android app - Luxury Daily
By Staff reports

Luxury Daily today - Starwood boosts mobile bookings through Android app; Aston Martin leverages 100-year history via revamped logo, global celebrations.

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Columns
Daily deals: Are they effective for small to midsize businesses?

By Michael Gavin

With an onslaught of new ecommerce players such as Fab.com, some Wall Street analysts are predicting the end of daily deal sites may be near.

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