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Advertising
Are mobile display ads overpriced?
By Chantal Tode

Advertisers can significantly overpay for mobile banner ads designed to acquire new customers, according to a new report from Marchex.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, Seamless, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, Seamless and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

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Advertising
Which is the go-to for mobile advertising: Interstitials or banner ads?
By Lauren Johnson

With the growth in mobile advertising, there is a debate going on between the effectiveness of banners and interstitial ads. However, instead of viewing the ad formats separately, marketers should be looking at how the two complement each other.

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Media
New York Times redesigns Android app for optimal reading experience
By Rimma Kats

The New York Times has relaunched its mobile application that is designed and formatted for tablets and smartphones running on Android.

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Software and technology
Popchips leverages mobile to help military members connect with family
By Chantal Tode

Popchips is helping members of the military stay in touch with family during the holidays via a mobile promotion in 460 retail locations.

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Commerce
FAO Schwarz, eBay bolster holiday sales via new mobile app - Mobile Commerce Daily
By Staff reports

Mobile Marketer today - FAO Schwarz, eBay bolster holiday sales via new mobile app; Apple, Best Buy and Kohlís top list for mobile shopping satisfaction: study.

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Research
SMS conversations valued the same as phone calls: study
By Lauren Johnson

Forty-eight percent of consumers ages 18-24 say that a conversation relayed over SMS is just as meaningful as a phone call, according to a new study from Experian Marketing Services.

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Advertising
Are luxury marketers slacking on mobile for the holidays? - Luxury Daily
By Staff reports

Luxury Daily today - Are luxury marketers slacking on mobile for the holidays?; Chanel strengthens digital brand experience via site relaunch.

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Columns
Mobileís threat to traditional retail

By Michelle Crames

It is time to think differently about how retail works as lines become blurry.

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