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Database/CRM
Are brands delivering on promise of contextually relevant mobile experiences?
By Chantal Tode

The ability to deliver contextual experiences is one of mobile’s big promises for marketers. While many experiences have not lived up to these promises, there are signs that 2013 could see a significant jump forward.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, Seamless, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, Seamless and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

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Content
Weight Watchers taps mobile to support long-term behavioral changes
By Chantal Tode

Looking to harness consumers’ behavior habits to support healthy eating, Weight Watchers’ new mobile application helps users track food choices, manage their environment and support long-term behavior changes.

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Media
People goes for news customization via mobile app
By Lauren Johnson

Time Inc.’s People is marrying mobile and social with a new iPhone application that lets entertainment fans follow their favorite celebrities.

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Commerce
Big spenders: Mcommerce not just for small purchases any longer - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Big spenders: Mcommerce not just for small purchases any longer; Target tries for last-minute mobile sales.

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Social networks
Texas Roadhouse drives brand awareness via mobile, social efforts
By Rimma Kats

Texas Roadhouse is making mobile an integral part of its strategy via an initiative that incorporates Facebook Places, foursquare and Instagram.

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Messaging
USPS expands direct mail initiatives via SMS
By Lauren Johnson

The United States Postal Service is letting marketers place SMS calls-to-action, mobile bar codes and digital watermarks on direct mail in an upcoming campaign that will give businesses a two percent discount on qualified pieces.

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Advertising
Robb Report taps growth potential in luxury watch market via iPad app - Luxury Daily
By Staff reports

Luxury Daily today - Robb Report taps growth potential in luxury watch market via iPad app; Last-minute luxury: Service, personalization to generate final holiday purchases.

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Advertising
Inviting nominations: Mobile Marketer Awards 2012

Mobile Marketer is inviting nominations for the Mobile Marketer Awards, the most prestigious recognition honoring outstanding mobile advertising, marketing and media work in 2012 by brands, retailers, marketers, agencies and publishers.

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Columns
Five mobile advertising predictions for 2013

By Dan Grigorovici

The third screen is here to stay and can no longer be viewed merely as an advertising experiment or side project. But what does the future hold for mobile advertising?

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