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Software and technology
5 common augmented reality mistakes
By Rimma Kats

There is no doubt augmented reality has made a name for itself in the mobile space and marketers are flocking to incorporate the technology into their efforts. However, companies are still making several common mistakes, which can deteriorate the user experience.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, Seamless, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, Seamless and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

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Research
IPad mini continues Apple’s dominance of mobile ad impressions
By Chantal Tode

The iPad mini is proving to be another powerful weapon in Apple’s arsenal of mobile devices helping it to grab mobile advertising market share, according to a new report from Velti.

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Classic Guides
Mobile Marketer's Classic Guide to Mobile Advertising
By Staff reports

Welcome to the fifth edition of Mobile Marketer’s Classic Guide to Mobile Advertising.

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Gaming
Coca-Cola leverages mobile game to raise funds for fight against AIDS
By Chantal Tode

Coca-Cola is teaming up with non-profit (RED) to support the fight against AIDS via a new mobile game challenging players to navigate through an endless runner and dodge obstacles.

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Software and technology
Ruby Tuesday gives app downloads a lift via QR codes
By Lauren Johnson

Ruby Tuesday is loading up its static magazine ads with mobile bar codes that encourage consumers to download the company’s mobile application.

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Commerce
Is mobile loyalty working? - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today- Is mobile loyalty working?; Best Buy drives foot traffic to locations via geofencing campaign.

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Content
Ford accelerates engagement via mobile
By Lauren Johnson

Ford is upping its mobile game with a new multichannel program that aims to connect with race car fans through several initiatives.

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Advertising
Burberry ties up holiday efforts via social video, in-store push - Luxury Daily
By Staff reports

Luxury Daily today - Burberry ties up holiday efforts via social video, in-store push; Cartier drives impulse holiday gift purchases via email.

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Advertising
Inviting nominations: Mobile Marketer Awards 2012

Mobile Marketer is inviting nominations for the Mobile Marketer Awards, the most prestigious recognition honoring outstanding mobile advertising, marketing and media work in 2012 by brands, retailers, marketers, agencies and publishers.

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Columns
Reap holiday rewards with these top 3 mobile best-practice tips

By Ken Burke

Because mobile shopping is expected to be especially crucial this holiday shopping season, the need to embrace mobile commerce is unmistakable.

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