RSS  |  Advertise with us | Download mobile app December 21, 2012



Read more on mobilemarketer.com | Jobs | Blog

Newsletter signup for latest news
  
Forward this edition
  

Today's headlines


Strategy
Why a mobile app-only approach is a mistake
By Rimma Kats

Many marketers believe that a mobile application is all they need. However, a mobile app is just one piece of the puzzle and companies need to branch out and implement a variety of channels into their repertoire to accommodate tech-savvy users.

Entire article | Email this



Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, Seamless, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, Seamless and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

Entire article | Email this





Legal/privacy
New FTC privacy guidelines cut wider swath through mobile
By Chantal Tode

New guidelines over protecting childrenís privacy from the Federal Trade Commission specifically reference mobile applications and device identifiers, promising to impact a wider array of mobile companies.

Entire article | Email this



Legal/privacy
Apple takes a blow in patent battle with Samsung
By Chantal Tode

A preliminary ruling from the U.S. Patent and Trademark office has found Appleís pinch-and-zoom patent to be invalid, which could be big win for Samsung and other handset manufacturers if the ruling is upheld.

Entire article | Email this





Commerce
EBay flaunts Holiday Express campaign to promote last-minute holiday shopping convenience - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - EBay flaunts Holiday Express campaign to promote last-minute holiday shopping convenience; Home Depotís mobile conversions double year-over-year: Google.

Entire article | Email this



Advertising
Lincoln highlights location to drive end-of-year dealership traffic
By Lauren Johnson

Lincoln is relying on mobile advertising to drive consumers to dealerships for an end-of-year marketing push that is aimed at showing off the brandís sedan and crossover cars.

Entire article | Email this



Advertising
Marc Jacobs pushes mobile transactions via free shipping offer - Luxury Daily
By Staff reports

Luxury Daily today - Marc Jacobs pushes mobile transactions via free shipping offer; Top 10 luxury brand multichannel campaigns of Q4.

Entire article | Email this



Advertising
Inviting nominations: Mobile Marketer Awards 2012

Mobile Marketer is inviting nominations for the Mobile Marketer Awards, the most prestigious recognition honoring outstanding mobile advertising, marketing and media work in 2012 by brands, retailers, marketers, agencies and publishers.

Entire article | Email this



Classic Guides
Mobile Marketer's Mobile Women to Watch 2013
By Staff reports

Mobile Marketerís Mobile Women to Watch 2013 list celebrates the smart women who are expected to make a difference in mobile advertising, marketing, media and commerce in 2013.

Entire article | Email this



Columns
Retailers turn to push messaging to reach holiday shoppers

By Brent Hieggelke

Smart retailers are finding that it is becoming less about replacing the in-store shopping with mobile commerce, and more about bringing together all channels to create one great customer experience.

Entire article | Email this



"Mobile Geo Fences | SUMOTEXT"

please click here to register!

Sign up to receive Mobile Marketer Daily. The premier mobile marketing publication. Free!

Read all the news on mobilemarketer.com | Subscribe | Search

News | Opinion | Resources | Sectors | Services

Mobile Marketer Daily is published each business day. Thank you for reading us. Please click here to subscribe or unsubscribe. is welcome. And please forward this newsletter to colleagues, clients, prospects, friends or family.

We welcome advertising queries. Please for details and we will promptly get back to you. Thank you.

News tips: Advertising: | Advertisement rates
Copyright 2012 Napean LLC. All rights reserved. Privacy policy | Contact us