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Advertising
Is in-app advertising broken?
By Chantal Tode

With users displaying a big appetite for mobile applications, marketers have taken notice and are increasingly looking for ways to reach audiences. However, two recent developments suggest that in-app ads may not be working in all instances.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, Seamless, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, Seamless and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

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Classic Guides
Mobile Marketer's Classic Guide to Mobile Advertising
By Staff reports

Welcome to the fifth edition of Mobile Marketer’s Classic Guide to Mobile Advertising.

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Gaming
Coca-Cola’s Fanta focuses on mobile gaming for branded engagement
By Lauren Johnson

Coca-Cola is going after mobile gamers with an application that lets users challenge their friends and family through levels of branded activities.

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Media
Hollywood Reporter refreshes iPad app to bring static pages to life
By Lauren Johnson

The Hollywood Reporter has revamped its iPad application with new editorial and advertising features that encourage users to read the weekly digital version on their devices.

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Commerce
Sears, Kmart make last-minute shopping attempts via mobile - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Sears, Kmart make last-minute shopping attempts via mobile; Capital One campaign drives banking app log-ins to support military members.

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News briefs
RIM, Nokia, China Mobile – News briefs
By Chantal Tode

News briefs: RIM posts profits but loses subscribers; Nokia, RIM reach agreement to end patent infringement suit; China Mobile, Bank of China to deploy NFC mobile payments.

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Advertising
Breguet engages historians, fans via immersive iPad magazine - Luxury Daily
By Staff reports

Luxury Daily today - Breguet engages historians, fans via immersive iPad magazine; Top 10 digital luxury marketers of Q4.

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Classic Guides
Mobile Marketer's Mobile Women to Watch 2013
By Staff reports

Mobile Marketer’s Mobile Women to Watch 2013 list celebrates the smart women who are expected to make a difference in mobile advertising, marketing, media and commerce in 2013.

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Content
Merry Christmas!
By Staff reports

Mobile Marketer is not publishing on Tuesday, Dec. 25 in celebration of Christmas. Happy Holidays!

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Columns
Are brands missing a trick with mobile?

By Dave Katz

The basic theory of advertising is that brands seek to be placed in front of their audiences, whilst maintaining as positive an ROI as possible.

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