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Today's headlines


Advertising
How going over the fiscal cliff will impact the US mobile industry
By Chantal Tode

If the federal government is not able to hammer out a new budget deal before the end of the year, the results could be disastrous for the economy. However, the mobile space is likely to not be affected as strongly as other industries, according to several experts.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, Seamless, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, Seamless and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

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Classic Guides
Mobile Marketer's Classic Guide to Mobile Advertising
By Staff reports

Welcome to the fifth edition of Mobile Marketer's Classic Guide to Mobile Advertising.

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Advertising
Kraft flaunts products via mobile ad campaign
By Rimma Kats

Kraft is continuing to make mobile a focal point of its marketing strategy with a new advertising campaign that promotes the company's products.

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Media
Flipboard broadens mobile strategy via Android tablet app
By Lauren Johnson

News application Flipboard is expanding the number of platforms that consumers can read news content on with a mobile app that is optimized specifically for Android tablets.

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Commerce
Is mobile a customer service powerhouse? - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Is mobile a customer service powerhouse?; Seamless streamlines mobile ordering with app redesign.

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News briefs
Nokia, Facebook, FTC - News briefs
By Chantal Tode

News briefs: Nokia signs deal worth $321M to sell phones in China; Facebook launches Poke messaging app for iOS; FTC report points to growth in children's marketing via mobile.

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Advertising
Top 10 luxury brand mobile marketers of Q4 - Luxury Daily
By Staff reports

Luxury Daily today - Top 10 luxury brand mobile marketers of Q4; Ralph Lauren targets affluent holiday shoppers via multichannel campaign.

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Classic Guides
Mobile Marketer's Mobile Women to Watch 2013
By Staff reports

Mobile Marketer's Mobile Women to Watch 2013 list celebrates the smart women who are expected to make a difference in mobile advertising, marketing, media and commerce in 2013.

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Columns
Inviting opinion pieces on mobile marketing
By Mickey Alam Khan

Mobile Marketer is inviting opinion pieces on mobile advertising, marketing and media issues that affect marketers as they include mobile in the marketing mix.

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