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Manufacturers
The pricing game: How low can tablets go?
By Chantal Tode

In a sign of an increasingly competitive tablet landscape, prices for the devices keep moving lower, with Acer reportedly readying a $99 tablet next year.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, Seamless, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, Seamless and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

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Advertising
Porsche revs up marketing efforts with mobile
By Rimma Kats

Luxury car manufacturer Porsche is using mobile to promote its new 911 Carrera 4S and encouraging consumers to learn more about it.

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Strategy
Webinar on Jan. 24: Holiday mobile marketing recap: What worked, what didn't and lessons learned

The 2012 holidays marked a turning point in the history of mobile marketing with more campaigns and shopping conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile marketing's progress over the holidays, lessons learned, left-field surprises and best practice for 2013.

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Content
Hyatt makes it easy for guests stay in touch via new mobile postcard app
By Chantal Tode

Hyatt Hotels is giving guests a way to create and share digital as well as print postcards via a new mobile application called The Canvas Art of Living Postcard.

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Commerce
How banks will continue to innovate in mobile next year - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - How banks will continue to innovate in mobile next year; How Zales could have driven sales through its mobile campaign.

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Advertising
Paramount Pictures continues to rely on mobile to drive film awareness
By Rimma Kats

Paramount Pictures is giving mobile the lead role in its marketing efforts to help drive awareness for its latest film, "The Guilt Trip."

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Advertising
Porsche pushes Cayenne Diesel through mobile-optimized ad - Luxury Daily
By Staff reports

Luxury Daily today - Porsche pushes Cayenne Diesel through mobile-optimized ad; Michael Kors, Nordstrom test social-driven product push via Facebook Collections.

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Classic Guides
Mobile Marketer's Mobile Women to Watch 2013
By Staff reports

Mobile Marketer's Mobile Women to Watch 2013 list celebrates the smart women who are expected to make a difference in mobile advertising, marketing, media and commerce in 2013.

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Columns
Driving retail revenue through mobile apps

By Jeremy Black

Although most retailers understand the importance of mobile and have started investigating ways to engage their customers, many have not used the medium to its full potential.

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