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MobiLegends awards
Starbucks is 2012 Mobile Marketer of the Year
By Rimma Kats

Starbucks Corp. is 2012 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media. The honor tops the Mobile Marketer Awards handed out each year for outstanding work that moved the mobile needle for brands and marketers.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, Seamless, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, Seamless and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

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Research
Cost to acquire loyal app users jumps 30pc: report
By Lauren Johnson

As a result of increased holiday spending, the cost to acquire a loyal mobile application user increased in November, according to a new report from Fiksu.

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Strategy
Webinar on Jan. 24: Holiday mobile marketing recap: What worked, what didn't and lessons learned

The 2012 holidays marked a turning point in the history of mobile marketing with more campaigns and shopping conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile marketingís progress over the holidays, lessons learned, left-field surprises and best practice for 2013.

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Software and technology
Windows Phone ecosystem attracts developer interest but is it enough?
By Chantal Tode

Microsoft is reporting some progress in its campaign to build the Windows Phone mobile operating system, with more than 75,000 new applications and games having been added during the course of 2012.

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Commerce
Walmart is Mobile Retailer of the Year - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Walmart is Mobile Retailer of the Year; Why are marketers not tying mobile commerce into TV campaigns?

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Classic Guides
Mobile Marketer's Classic Guide to Mobile Advertising
By Staff reports

Welcome to the fifth edition of Mobile Marketerís Classic Guide to Mobile Advertising.

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Advertising
Top 10 luxury brand mobile apps of 2012 - Luxury Daily
By Staff reports

Luxury Daily today - Top 10 luxury brand mobile apps of 2012; Cartier is 2012 Luxury Marketer of the Year.

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Classic Guides
Mobile Marketer's Mobile Women to Watch 2013
By Staff reports

Mobile Marketerís Mobile Women to Watch 2013 list celebrates the smart women who are expected to make a difference in mobile advertising, marketing, media and commerce in 2013.

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Content
Happy New Year from Mobile Marketer!
By Staff reports

Happy New Year! Mobile Marketer will not publish on Jan. 1 to give its staff time to recover from New Year's revelry.

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Columns
When digital and analog meet

By Tammy Chung

We look for the gratification and intimacy that the physical world provides us, while at the same time demand digital experiences that fit with our on-demand lifestyle.

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