RSS  |  Advertise with us | Download mobile app January 2, 2013



Read more on mobilemarketer.com | Jobs | Blog

Newsletter signup for latest news
  
Forward this edition
  

Today's headlines


Editorials
Preparing for a mobile-led shift in consumer behavior
By Mickey Alam Khan

Discussions around mobile in 2013 should no longer focus only on technology or marketing, but include a harsh reality about to hit marketers.

Entire article | Email this



Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, Seamless, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, Seamless and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

Entire article | Email this



Advertising
Jell-O drives brand awareness through interactive mobile effort
By Rimma Kats

Kraft Foods-owned Jell-O is encouraging consumers to learn more about its brand via a new mobile initiative that features recipes consumers can make using the companyís products.

Entire article | Email this



Strategy
Webinar on Jan. 24: Holiday mobile marketing recap: What worked, what didn't and lessons learned

The 2012 holidays marked a turning point in the history of mobile marketing with more campaigns and shopping conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile marketingís progress over the holidays, lessons learned, left-field surprises and best practice for 2013.

Entire article | Email this





Software and technology
Cablevision links QR codes with direct mail to bolster bundled services
By Lauren Johnson

Cablevision is enlisting QR codes to help drive sign-ups for a time-sensitive offer on a phone, television and Internet service package.

Entire article | Email this



Commerce
The pros and cons of responsive design - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - The pros and cons of responsive design; Energizer ramps up mobile initiatives via in-app advertising.

Entire article | Email this



News briefs
Pew, iSign, Onswipe - News briefs
By Chantal Tode

News briefs: 25pc of Americans own a tablet: Pew; NFL Super Bowl event taps mobile to deliver location-based messages; Onswipe sees 75pc increase in Kindle Fire visits.

Entire article | Email this



Classic Guides
Mobile Marketer's Classic Guide to Mobile Advertising
By Staff reports

Welcome to the fifth edition of Mobile Marketerís Classic Guide to Mobile Advertising.

Entire article | Email this



Advertising
Top 10 luxury brand mobile campaigns of 2012 - Luxury Daily
By Staff reports

Luxury Daily today - Top 10 luxury brand mobile campaigns of 2012; Louis Vuitton pushes spring/summer line with paperdoll cutouts.

Entire article | Email this



MobiLegends awards
Starbucks tops Mobile Marketer Awards
By Rimma Kats

Starbucks Corp. is 2012 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media. The honor tops the Mobile Marketer Awards handed out each year for outstanding work that moved the mobile needle for brands and marketers.

Entire article | Email this



Classic Guides
Mobile Marketer's Mobile Women to Watch 2013
By Staff reports

Mobile Marketerís Mobile Women to Watch 2013 list celebrates the smart women who are expected to make a difference in mobile advertising, marketing, media and commerce in 2013.

Entire article | Email this



Columns
4 global mobile commerce trends to watch

By Liz Elting

Experts have declared that the consumer mobile experience has officially eclipsed the desktop experience on a worldwide scale.

Entire article | Email this



"Mobile Geo Fences | SUMOTEXT"

please click here to register!

Sign up to receive Mobile Marketer Daily. The premier mobile marketing publication. Free!

Read all the news on mobilemarketer.com | Subscribe | Search

News | Opinion | Resources | Sectors | Services

Mobile Marketer Daily is published each business day. Thank you for reading us. Please click here to subscribe or unsubscribe. is welcome. And please forward this newsletter to colleagues, clients, prospects, friends or family.

We welcome advertising queries. Please for details and we will promptly get back to you. Thank you.

News tips: Advertising: | Advertisement rates
Copyright 2012 Napean LLC. All rights reserved. Privacy policy | Contact us