Today's headlines

Discussions around mobile in 2013 should no longer focus only on technology or marketing, but include a harsh reality about to hit marketers.

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, Seamless and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

Kraft Foods-owned Jell-O is encouraging consumers to learn more about its brand via a new mobile initiative that features recipes consumers can make using the company’s products.

The 2012 holidays marked a turning point in the history of mobile marketing with more campaigns and shopping conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile marketing’s progress over the holidays, lessons learned, left-field surprises and best practice for 2013.

Cablevision is enlisting QR codes to help drive sign-ups for a time-sensitive offer on a phone, television and Internet service package.

Mobile Commerce Daily today - The pros and cons of responsive design; Energizer ramps up mobile initiatives via in-app advertising.

News briefs: 25pc of Americans own a tablet: Pew; NFL Super Bowl event taps mobile to deliver location-based messages; Onswipe sees 75pc increase in Kindle Fire visits.

Welcome to the fifth edition of Mobile Marketer’s Classic Guide to Mobile Advertising.

Luxury Daily today - Top 10 luxury brand mobile campaigns of 2012; Louis Vuitton pushes spring/summer line with paperdoll cutouts.

Starbucks Corp. is 2012 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media. The honor tops the Mobile Marketer Awards handed out each year for outstanding work that moved the mobile needle for brands and marketers.

Mobile Marketer’s Mobile Women to Watch 2013 list celebrates the smart women who are expected to make a difference in mobile advertising, marketing, media and commerce in 2013.

By Liz Elting

Experts have declared that the consumer mobile experience has officially eclipsed the desktop experience on a worldwide scale.