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Strategy
Top mobile security threats for 2013
By Chantal Tode

Mobile’s growing popularity with consumers and marketers is matched by an increase in the number of cyber attacks on smartphones. This means that security is likely to take on greater importance in 2013 compared to last year.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, Seamless, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, Seamless and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

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Legal/privacy
Amazon wins battle, but not war over "App Store” term
By Chantal Tode

Amazon has won a battle with Apple over the use of the term “App Store,” but the war is still to be fought with no decision yet over claims that the online retailing giant infringed Apple’s trademark.

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Strategy
Webinar on Jan. 24: Holiday mobile marketing recap: What worked, what didn't and lessons learned

The 2012 holidays marked a turning point in the history of mobile marketing with more campaigns and shopping conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile marketing’s progress over the holidays, lessons learned, left-field surprises and best practice for 2013.

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Content
PepsiCo latches onto mobile photo sharing to expand Super Bowl reach
By Lauren Johnson

Beverage giant PepsiCo Inc. is building up hype for its Super Bowl XLVII sponsorship with a mobile initiative that combines photo sharing, Web and social media to increase brand awareness.

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Commerce
Pizza Hut takes bigger slice of mobile with new marketing campaign - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Pizza Hut takes bigger slice of mobile with new marketing campaign; Fandango’s mobile ticket sales increase 171pc year-over-year.

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Content
Cult of Mac leverages touch to drive engagement up 240pc on mobile Web
By Chantal Tode

Apple-focused publisher Cult of Mac has seen a 240 percent increase in the number of page views per visit from smartphone and tablet users since improving its mobile Web experience with more application-like features.

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MobiLegends awards
Announcing winners of the 2012 Mobile Marketer Awards
By Rimma Kats

Starbucks Corp. is 2012 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media. The honor tops the Mobile Marketer Awards handed out each year for outstanding work that moved the mobile needle for brands and marketers.

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Advertising
Porsche Design revs up mobile savvy with branded BlackBerry - Luxury Daily
By Staff reports

Luxury Daily today - Porsche Design revs up mobile savvy with branded BlackBerry; Fiscal cliff legislation may reduce aspirational luxury spend.

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Classic Guides
Mobile Marketer's Classic Guide to Mobile Advertising
By Staff reports

Welcome to the fifth edition of Mobile Marketer’s Classic Guide to Mobile Advertising.

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Classic Guides
Mobile Marketer's Mobile Women to Watch 2013
By Staff reports

Mobile Marketer’s Mobile Women to Watch 2013 list celebrates the smart women who are expected to make a difference in mobile advertising, marketing, media and commerce in 2013.

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Columns
Top 10 mobile trends for brands and retailers this year

By Ritesh Bhavnani

How will attitudes change toward mobile budgets, shopper marketing, mobile payments, the Apple/Android duopoly, apps vs. HTML5, mobile ads, Microsoft Tags and augmented reality?

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