RSS  |  Advertise with us | Download mobile app January 4, 2013



Read more on mobilemarketer.com | Jobs | Blog

Newsletter signup for latest news
  
Forward this edition
  

Today's headlines


Legal/privacy
Google, FTC agreement could make mobile more hospitable for smaller players
By Chantal Tode

Google has reached an agreement with the Federal Trade Commission over its antitrust suit that will give competitors greater access to its mobile patents and could mean fewer patent-related lawsuits.

Entire article | Email this



Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, Seamless, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, Seamless and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

Entire article | Email this



Content
Apple falls behind in innovating app distribution, discovery: report
By Chantal Tode

In an assessment of leading application distributors, Apple came out on top for its effective approach to monetization, large market share, large inventory and strict quality control. However, in terms of innovation, especially as it relates to app discovery, Microsoft bests Apple.

Entire article | Email this



Television
CBS connects users to programming with second-screen app
By Rimma Kats

CBS is hopping on the second-screen bandwagon with a new iPad application that brings fans synced experiences for some of their favorite shows.

Entire article | Email this



Strategy
Webinar on Jan. 24: Holiday mobile marketing recap: What worked, what didn't and lessons learned

The 2012 holidays marked a turning point in the history of mobile marketing with more campaigns and shopping conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile marketing’s progress over the holidays, lessons learned, left-field surprises and best practice for 2013.

Entire article | Email this



Commerce
Financial services expected to dominate mobile payments: report - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Financial services expected to dominate mobile payments: report; Domino’s Pizza rolls out 12-day promotion to drive mobile ordering.

Entire article | Email this



Advertising
Chex Party Mix bolsters social media impressions via mobile
By Lauren Johnson

General Mills’ Chex Party Mix is leveraging mobile to help the brand rack up Facebook “Likes” through a new advertising campaign.

Entire article | Email this



MobiLegends awards
Announcing winners of the 2012 Mobile Marketer Awards
By Rimma Kats

Starbucks Corp. is 2012 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media. The honor tops the Mobile Marketer Awards handed out each year for outstanding work that moved the mobile needle for brands and marketers.

Entire article | Email this



Advertising
Rolex bolsters philanthropic program through iPad magazine app - Luxury Daily
By Staff reports

Luxury Daily today - Rolex bolsters philanthropic program through iPad magazine app; What is the up-and-coming social strategy for luxury marketers?

Entire article | Email this



Classic Guides
Mobile Marketer's Classic Guide to Mobile Advertising
By Staff reports

Welcome to the fifth edition of Mobile Marketer’s Classic Guide to Mobile Advertising.

Entire article | Email this



Classic Guides
Mobile Marketer's Mobile Women to Watch 2013
By Staff reports

Mobile Marketer’s Mobile Women to Watch 2013 list celebrates the smart women who are expected to make a difference in mobile advertising, marketing, media and commerce in 2013.

Entire article | Email this



Columns
Thoughts on the mindset and handset

By Vanessa Horwell

One thing is certain. Just as our devices grow more complex, so do our brains. Call it an equitable give-and-take.

Entire article | Email this



"Mobile Geo Fences | SUMOTEXT"

please click here to register!

Sign up to receive Mobile Marketer Daily. The premier mobile marketing publication. Free!

Read all the news on mobilemarketer.com | Subscribe | Search

News | Opinion | Resources | Sectors | Services

Mobile Marketer Daily is published each business day. Thank you for reading us. Please click here to subscribe or unsubscribe. is welcome. And please forward this newsletter to colleagues, clients, prospects, friends or family.

We welcome advertising queries. Please for details and we will promptly get back to you. Thank you.

News tips: Advertising: | Advertisement rates
Copyright 2013 Napean LLC. All rights reserved. Privacy policy | Contact us