Today's headlines

Google has reached an agreement with the Federal Trade Commission over its antitrust suit that will give competitors greater access to its mobile patents and could mean fewer patent-related lawsuits.

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, Seamless and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

In an assessment of leading application distributors, Apple came out on top for its effective approach to monetization, large market share, large inventory and strict quality control. However, in terms of innovation, especially as it relates to app discovery, Microsoft bests Apple.

CBS is hopping on the second-screen bandwagon with a new iPad application that brings fans synced experiences for some of their favorite shows.

The 2012 holidays marked a turning point in the history of mobile marketing with more campaigns and shopping conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile marketing’s progress over the holidays, lessons learned, left-field surprises and best practice for 2013.

Mobile Commerce Daily today - Financial services expected to dominate mobile payments: report; Domino’s Pizza rolls out 12-day promotion to drive mobile ordering.

General Mills’ Chex Party Mix is leveraging mobile to help the brand rack up Facebook “Likes” through a new advertising campaign.

Starbucks Corp. is 2012 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media. The honor tops the Mobile Marketer Awards handed out each year for outstanding work that moved the mobile needle for brands and marketers.

Luxury Daily today - Rolex bolsters philanthropic program through iPad magazine app; What is the up-and-coming social strategy for luxury marketers?

Welcome to the fifth edition of Mobile Marketer’s Classic Guide to Mobile Advertising.

Mobile Marketer’s Mobile Women to Watch 2013 list celebrates the smart women who are expected to make a difference in mobile advertising, marketing, media and commerce in 2013.

By Vanessa Horwell

One thing is certain. Just as our devices grow more complex, so do our brains. Call it an equitable give-and-take.