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Multimedia takes mobile email up a notch
By Lauren Johnson

Mobile email has become crucial for brands. However, marketers need to move beyond bland formats by incorporating multimedia into their campaigns to stay ahead of the game.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, Seamless, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, Seamless and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

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Content
NASCAR turbo-charges mobile strategy with responsive design, second-screen app
By Chantal Tode

NASCAR is turbo-charging its mobile strategy for 2013 with a revamped Web site that leverages responsive design and a new application to enhance the viewing experience for fans.

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Strategy
Webinar on Jan. 24: Holiday mobile marketing recap: What worked, what didn't and lessons learned

The 2012 holidays marked a turning point in the history of mobile marketing with more campaigns and shopping conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile marketing's progress over the holidays, lessons learned, left-field surprises and best practice for 2013.

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Content
Mondelez International selects 9 start-ups to launch Mobile Futures program
By Rimma Kats

Mondelez International has selected nine start-ups to participate in its Mobile Futures program and help shape the future of the industry.

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Commerce
Why the mobile wallet will reign in 2013 - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Why the mobile wallet will reign in 2013; Hertz enhances rental experience with ability to change reservation via mobile.

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News briefs
WPP, Nook, Phunware: News briefs
By Staff reports

News briefs - WPP supports mobile strategies on a global scale with Globant deal; Phunware acquires TapIt to create new mobile ad network for apps; Nook ereader, tablets sales were down over the holiday.

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Advertising
Hublot bridges print, digital gap via QR code - Luxury Daily
By Staff reports

Luxury Daily today - Hublot bridges print, digital gap via QR code; Land Rover pushes emotional buys via first Range Rover commercial.

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Columns
Top 5 predictions for mobile payments in 2013

By Bob Gold

What can marketers and retailers expect with mobile payments in the year ahead? Here are some trends that may become mainstream.

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