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Software and technology
Augmented reality vs. QR codes: Which delivers most bang for the buck?
By Chantal Tode

QR code use skyrocketed last year because of how easily the technology bridges digital and real-world engagements. On the other hand, augmented reality offers a more exciting way for brands to interact with consumers, but may not be the right choice in all cases.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, Seamless, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, Seamless and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

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Content
Apps still present significant opportunities for marketers
By Chantal Tode

As mobile continues to grow, marketers are beginning to explore emerging channels such as the mobile Web, video and social, but recent numbers from Apple point to the continued relevance of applications as a marketing vehicle.

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Strategy
Webinar on Jan. 24: Holiday mobile marketing recap: What worked, what didn't and lessons learned

The 2012 holidays marked a turning point in the history of mobile marketing with more campaigns and shopping conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile marketing’s progress over the holidays, lessons learned, left-field surprises and best practice for 2013.

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Advertising
Procter & Gamble’s Scope builds Facebook impressions through mobile advertising
By Lauren Johnson

Procter & Gamble’s Scope is relying on mobile advertising to help increase Facebook “Likes” as part of a bigger social media-heavy multichannel campaign.

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News briefs
IOS, Android, MetroPCS: News briefs
By Staff reports

News briefs – IOS accounts for more than half of smartphone sales: report; Android smartphones top Europeans’ wish lists.

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Commerce
7-Eleven pushes new Tropicanas product to bolster in-store traffic - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - 7-Eleven pushes new Tropicana products to bolster in-store traffic; Little Caesars Pizza dips its toes in mobile to solidify brand awareness.

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Advertising
Corcoran entices clicks to new mobile site via New York Times ad - Luxury Daily
By Staff reports

Luxury Daily today - Corcoran entices clicks to new mobile site via New York Times ad; Creative, relevant email marketing to drive post-holiday luxury purchases.

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Columns
Rise of point-to-point delivery and why Amazon is right to be worried

By Tom Allason

Beyond the product itself, the delivery experience is the single greatest influencer as to whether a customer will shop more or less with a retailer in the future.

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