RSS  |  Advertise with us | Download mobile app January 9, 2013



Read more on mobilemarketer.com | Jobs | Blog

Newsletter signup for latest news
  
Forward this edition
  

Today's headlines


Social networks
Facebook mobile ads command 70pc price premium over desktop: report
By Chantal Tode

Advertisers are allocating 20 percent of their spend on Facebook to mobile, while the ads themselves command a 70 percent price premium over desktop, according to a new report from Kenshoo.

Entire article | Email this



Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, Seamless, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, Seamless and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

Entire article | Email this



Media
Forbes flaunts multiplatform news content via iPad app
By Lauren Johnson

Forbes has rolled out an iPad application that marries the print, Web and social components of the magazine.

Entire article | Email this



Strategy
Webinar on Jan. 24: Holiday mobile marketing recap: What worked, what didn't and lessons learned

The 2012 holidays marked a turning point in the history of mobile marketing with more campaigns and shopping conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile marketingís progress over the holidays, lessons learned, left-field surprises and best practice for 2013.

Entire article | Email this



Advertising
Coors Light propels foot traffic via location-based mobile ads
By Lauren Johnson

MillerCoors-owned Coors Light is honing in on location with a mobile advertising campaign that drives consumers to local bars and restaurants to watch their favorite sports games.

Entire article | Email this



Commerce
Dunkiní Donuts sweetens social efforts with mobile incentive - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Dunkiní Donuts sweetens social efforts with mobile incentive; Best Buy personalizes mobile deals through iPad app.

Entire article | Email this



Ad networks
InMobi builds contextual expertise with Overlay Media acquisition
By Chantal Tode

In a reflection of the importance of contextual relevancy in mobile advertising, independent mobile advertising network InMobi has acquired context aware computing firm Overlay Media.

Entire article | Email this



Advertising
Jaguar revs up F-Type marketing via Instagram contest - Luxury Daily
By Staff reports

Luxury Daily today - Jaguar revs up F-Type marketing via Instagram contest; Richemont win is not the end of the luxury counterfeit battle.

Entire article | Email this



Columns
Mobile commerce trend magnifies retailís out-of-stock problem

By Adam Haight

Unfortunately for retailers, multichannel shopping can magnify the common inventory distortion problems of out-of-stock and on-shelf availability.

Entire article | Email this



"SMS and MMS Marketing | SUMOTEXT"

Please click here to register now

please click here to register!

Sign up to receive Mobile Marketer Daily. The premier mobile marketing publication. Free!

Read all the news on mobilemarketer.com | Subscribe | Search

News | Opinion | Resources | Sectors | Services

Mobile Marketer Daily is published each business day. Thank you for reading us. Please click here to subscribe or unsubscribe. is welcome. And please forward this newsletter to colleagues, clients, prospects, friends or family.

We welcome advertising queries. Please for details and we will promptly get back to you. Thank you.

News tips: Advertising: | Advertisement rates
Copyright 2013 Napean LLC. All rights reserved. Privacy policy | Contact us