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Today's headlines

Are SMS campaigns too intrusive, or not invasive enough?
By Rimma Kats

Marketers are continually finding new ways to get consumers to opt-in to their databases. However it seems many companies are either not sending enough messages or bombarding users constantly instead of finding a happy medium.

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Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, Seamless, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, Seamless and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

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Software and technology
Google brings public Wi-Fi to New York neighborhood as mobile Internet use grows
By Chantal Tode

Google is providing free public Wi-Fi in New York's Chelsea neighborhood, a move that will support the community and open up opportunities for marketers to reach residents and visitors to the area.

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Webinar on Jan. 24: Holiday mobile marketing recap: What worked, what didn't and lessons learned

The 2012 holidays marked a turning point in the history of mobile marketing with more campaigns and shopping conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile marketing's progress over the holidays, lessons learned, left-field surprises and best practice for 2013.

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Blockbuster makes play for Android users via app
By Lauren Johnson

Blockbuster has rolled out an Android application to help consumers manage their memberships and drive foot traffic to locations.

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Mobile banking to hit 1B users by 2017: study - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Mobile banking to hit 1B users by 2017: study; EBay targets post-holiday shoppers with updated apps.

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Independence Blue Cross enhances customer service via mobile message board
By Chantal Tode

Health insurance company Independence Blue Cross has launched a new smartphone service to help members manage their health care via a private, personalized message board.

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Bentley, Fisker engage Robb Report iPad edition readers through most-interactive ads - Luxury Daily
By Staff reports

Luxury Daily today - Bentley, Fisker engage Robb Report iPad edition readers through most-interactive ads; Digital to be most-influential marketing channel by 2015: report.

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4 myths of mobile metrics

By Jason Wells

Last fall I gave a presentation in Silicon Valley about mobile analytics. Before the presentation someone asked me what the biggest difference between mobile analytics and "regular" online analytics is.

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