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Messaging
Are SMS campaigns too intrusive, or not invasive enough?
By Rimma Kats

Marketers are continually finding new ways to get consumers to opt-in to their databases. However it seems many companies are either not sending enough messages or bombarding users constantly instead of finding a happy medium.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, Seamless, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, Seamless and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

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Software and technology
Google brings public Wi-Fi to New York neighborhood as mobile Internet use grows
By Chantal Tode

Google is providing free public Wi-Fi in New York's Chelsea neighborhood, a move that will support the community and open up opportunities for marketers to reach residents and visitors to the area.

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Strategy
Webinar on Jan. 24: Holiday mobile marketing recap: What worked, what didn't and lessons learned

The 2012 holidays marked a turning point in the history of mobile marketing with more campaigns and shopping conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile marketing's progress over the holidays, lessons learned, left-field surprises and best practice for 2013.

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Content
Blockbuster makes play for Android users via app
By Lauren Johnson

Blockbuster has rolled out an Android application to help consumers manage their memberships and drive foot traffic to locations.

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Commerce
Mobile banking to hit 1B users by 2017: study - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Mobile banking to hit 1B users by 2017: study; EBay targets post-holiday shoppers with updated apps.

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Messaging
Independence Blue Cross enhances customer service via mobile message board
By Chantal Tode

Health insurance company Independence Blue Cross has launched a new smartphone service to help members manage their health care via a private, personalized message board.

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Advertising
Bentley, Fisker engage Robb Report iPad edition readers through most-interactive ads - Luxury Daily
By Staff reports

Luxury Daily today - Bentley, Fisker engage Robb Report iPad edition readers through most-interactive ads; Digital to be most-influential marketing channel by 2015: report.

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Columns
4 myths of mobile metrics

By Jason Wells

Last fall I gave a presentation in Silicon Valley about mobile analytics. Before the presentation someone asked me what the biggest difference between mobile analytics and "regular" online analytics is.

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