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Video
Making the most of a mobile video pre-roll
By Lauren Johnson

Marketers are increasingly looking to mobile video to add engagement to campaigns. However, with a small window of time to leave a lasting impression, nailing the mobile pre-roll is a must.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, Seamless, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, Seamless and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

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Research
Android tablets experience big December surge: report
By Chantal Tode

Android tablets and crossover devices experienced significant growth in December, particularly the Kindle Fire, Galaxy Note and Nook tablet, according to new data from Localytics.

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Strategy
Webinar on Jan. 24: Holiday mobile marketing recap: What worked, what didn't and lessons learned

The 2012 holidays marked a turning point in the history of mobile marketing with more campaigns and shopping conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile marketing’s progress over the holidays, lessons learned, left-field surprises and best practice for 2013.

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Media
The Atlantic gives HTML5 a shot with tablet-optimized site
By Lauren Johnson

The Atlantic is going the mobile Web route for its news and opinion site TheAtlanticWire.com with an initiative that targets tablet users.

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Commerce
Mcommerce sales to account for 15pc of total ecommerce volume this year: report - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Mcommerce sales to account for 15pc of total ecommerce volume this year: report; JCPenney taps Microsoft Office 365 to strengthen multichannel experiences.

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Content
Paramount Star Trek app enables second-screen experiences during Super Bowl
By Chantal Tode

The latest "Star Trek" movie is getting its own mobile application months before the film will be released, complete with features such as location-based services, special offers and a second-screen viewing experience during the upcoming Super Bowl game.

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Advertising
Bergdorf flaunts beauty products via mail catalog, QR code - Luxury Daily
By Staff reports

Luxury Daily today - Bergdorf flaunts beauty products via mail catalog, QR code; Strong brand identity boosts luxury vehicle sales, puts BMW on top.

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Columns
4 tips for iOS 6 app store marketing

By Ravi Kamran

The Apple App Store makeover because of iOS 6 includes some different features and functionality that will influence how users discover and engage with applications.

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