Today's headlines

Marketers are increasingly looking to mobile video to add engagement to campaigns. However, with a small window of time to leave a lasting impression, nailing the mobile pre-roll is a must.

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, Seamless and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

Android tablets and crossover devices experienced significant growth in December, particularly the Kindle Fire, Galaxy Note and Nook tablet, according to new data from Localytics.

The 2012 holidays marked a turning point in the history of mobile marketing with more campaigns and shopping conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile marketing’s progress over the holidays, lessons learned, left-field surprises and best practice for 2013.

The Atlantic is going the mobile Web route for its news and opinion site TheAtlanticWire.com with an initiative that targets tablet users.

Mobile Commerce Daily today - Mcommerce sales to account for 15pc of total ecommerce volume this year: report; JCPenney taps Microsoft Office 365 to strengthen multichannel experiences.

The latest "Star Trek" movie is getting its own mobile application months before the film will be released, complete with features such as location-based services, special offers and a second-screen viewing experience during the upcoming Super Bowl game.

Luxury Daily today - Bergdorf flaunts beauty products via mail catalog, QR code; Strong brand identity boosts luxury vehicle sales, puts BMW on top.

By Ravi Kamran

The Apple App Store makeover because of iOS 6 includes some different features and functionality that will influence how users discover and engage with applications.