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Today's headlines

Apple feels sting of intense competition
By Chantal Tode

As smartphones continue to evolve from a tech geek's dream to more of a status symbol reaching a broader group of consumers, Apple is struggling to expand the reach of the influential, yet pricey iPhone.

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Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, Seamless, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, Seamless and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

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Mars M&M's builds Facebook presence via mobile
By Rimma Kats

Mars' M&M's brand is ramping up its social presence through a new campaign that aims to strengthen the company's relationship with Facebook fans.

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Webinar on Jan. 24: Holiday mobile marketing recap: What worked, what didn't and lessons learned

The 2012 holidays marked a turning point in the history of mobile marketing with more campaigns and shopping conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile marketing's progress over the holidays, lessons learned, left-field surprises and best practice for 2013.

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Software and technology
Microsoft demos new product via mobile bar codes
By Lauren Johnson

Microsoft is placing mobile bar codes on its static magazine advertisements to show off how its new smartphone work.

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Office Depot leverages QR codes in stores to help customers get organized - Mobile Commerce Daily
By Staff reports

Mobile Marketer today - Office Depot leverages QR codes in-store to help customers get organized; Mobile phones generate more than 20pc of paid search clicks: report.

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Delta Air Lines steps up mobile initiatives with app efforts
By Lauren Johnson

Delta Air Lines has revamped its iPhone and iPad applications with device-specific features that aim to elevate the traveling experience.

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Zegna bolsters mobile app, Google+ page via runway content - Luxury Daily
By Staff reports

Luxury Daily today - Zegna bolsters mobile app, Google+ page via runway content; Burberry reveals design process via runway show teaser.

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Finding what works in mobile marketing

By Chris Luck

Rapid growth in mobile marketing has encouraged entrepreneurs and innovators to enter this exciting world. However, finding your niche in this lucrative arena can be challenging.

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