Today's headlines

By Giselle Abramovich

Coca-Cola Co. is running a mobile campaign via the ChaCha mobile answer service to generate interest in its loyalty program and Coke Zero soft drink.

By Giselle Abramovich

How does a high school create a direct line of communication with its students? The answer is simple: Mobile.

By Dan Butcher

Mobile content and game provider Marvel Apps has selected sports information supplier PA SportsTicker to bring customized sports content to its Web and mobile application, Fandora's Box.

By Giselle Abramovich

Nielsen Mobile, a service of Nielsen Co., and Mediamark Research & Intelligence have jointly launched Mobile-MRI, an integrated database of consumers' mobile and offline media usage.

By Mickey Alam Khan

Mobile television service provider MobiTV Inc. has signed up 4 million subscribers, indicating a growing demand for rich media content on mobile phones.

By Mickey Alam Khan

Mobile marketing agency M3 Mobile and Internet and affiliate marketing shop Pepperjam have partnered on a joint venture that offers expertise from both companies.

By Gabrielle Kalika

Mobile marketing and application company 3rd Dimension Inc. launched Mobileyes, a free mobile traffic camera service for Detroit motorists.

By Gabrielle Kalika

Virgin Mobile USA and John Bon Jovi will sponsor a free Soul Celebration, following the Philadelphia Soul's Virgin Mobile ArenaBowl XXII championship.

By Dan Butcher

U.S. Bank is now offering mobile banking to all its online customers.

By Dan Butcher

Stracka Design Company LLC, a golf-themed social network, is letting golfers post their scores and statistics on their mobile phones while playing on the course.

By Mickey Alam Khan

Please expect in your email inbox later this afternoon something immensely useful to your mobile efforts: Mobile Marketer's Classic Guide to Mobile Advertising.