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Content
Nissan exec: 20pc of digital sales leads come from mobile Web
By Lauren Johnson

NEW YORK – A Nissan executive at Mobile Marketer's Mobile FirstLook: Strategy 2013 conference said that the company sees one in five digital sales leads coming from mobile.

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Content
MillerCoors exec: Mobile is key social medium
By Rimma Kats

NEW YORK – A MillerCoors executive at Mobile Marketer’s Mobile FirstLook: Strategy 2013 conference said that mobile is the only way to keep its consumers connected to the brand, whether it is via television, in-store retail locations or at a bar.

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Strategy
Webinar on Jan. 24: Holiday mobile marketing recap: What worked, what didn't and lessons learned

The 2012 holidays marked a turning point in the history of mobile marketing with more campaigns and shopping conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile marketing’s progress over the holidays, lessons learned, left-field surprises and best practice for 2013.

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Content
MoMA exec: Content engagement is more important than app downloads
By Chantal Tode

NEW YORK – A Museum of Modern Art executive at Mobile Marketer's Mobile FirstLook: Strategy 2013 conference said the museum’s applications are driving ongoing engagement with its content years after their release, even if the total number of downloads is not significant.

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Commerce
Sephora exec: Mobile orders up 167pc year-over-year - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Sephora exec: Mobile orders up 167pc year-over-year; Seamless exec: Mobile orders increased from 1pc to 40pc in under 3 years.

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Strategy
Mobile keeps out-of-home marketing relevant: Eye exec
By Tricia Carr

NEW YORK – An Eye executive at Mobile Marketer’s Mobile FirstLook: Strategy 2013 conference said that out-of-home media is transforming into a mobile engagement opportunity and marketers should seek effective ways to connect these experiences.

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Advertising
BMW raises the bar on mobile via video, Google ad content - Luxury Daily
By Staff reports

Luxury Daily today - BMW raises the bar on mobile via video, Google ad content; Cartier pushes engagement rings through storytelling.

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Content
Mobile Marketer will not publish Monday, Jan. 21
By Staff reports

Mobile Marketer will not publish Monday, Jan. 21 in honor of Martin Luther King, Jr. Day.

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Columns
Mobile users less tolerant, more demanding than desktop users

By Eran Kinsbruner

Apple users have already downloaded applications from its App Store more than 25 billion times and that number continues to grow. Today, there are more than 1.3 million apps in the market for customers to choose from, but many of them prove to be unsuccessful.

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