Today's headlines

NEW YORK – A Nissan executive at Mobile Marketer's Mobile FirstLook: Strategy 2013 conference said that the company sees one in five digital sales leads coming from mobile.

NEW YORK – A MillerCoors executive at Mobile Marketer’s Mobile FirstLook: Strategy 2013 conference said that mobile is the only way to keep its consumers connected to the brand, whether it is via television, in-store retail locations or at a bar.

The 2012 holidays marked a turning point in the history of mobile marketing with more campaigns and shopping conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile marketing’s progress over the holidays, lessons learned, left-field surprises and best practice for 2013.

NEW YORK – A Museum of Modern Art executive at Mobile Marketer's Mobile FirstLook: Strategy 2013 conference said the museum’s applications are driving ongoing engagement with its content years after their release, even if the total number of downloads is not significant.

Mobile Commerce Daily today - Sephora exec: Mobile orders up 167pc year-over-year; Seamless exec: Mobile orders increased from 1pc to 40pc in under 3 years.

NEW YORK – An Eye executive at Mobile Marketer’s Mobile FirstLook: Strategy 2013 conference said that out-of-home media is transforming into a mobile engagement opportunity and marketers should seek effective ways to connect these experiences.

Luxury Daily today - BMW raises the bar on mobile via video, Google ad content; Cartier pushes engagement rings through storytelling.

Mobile Marketer will not publish Monday, Jan. 21 in honor of Martin Luther King, Jr. Day.

By Eran Kinsbruner

Apple users have already downloaded applications from its App Store more than 25 billion times and that number continues to grow. Today, there are more than 1.3 million apps in the market for customers to choose from, but many of them prove to be unsuccessful.