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Content
Coca-Cola exec: Brands haven't broken code for memorable apps
By Chantal Tode

NEW YORK - A Coca-Cola executive who delivered the opening keynote presentation at Mobile Marketer's Mobile FirstLook: Strategy 2013 conference last week said that the code has not yet been broken for creating a truly memorable branded mobile application.

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Advertising
Starbucks converts consumers to new coffee blend via mobile
By Rimma Kats

Starbucks is enticing consumers to try its Blonde Roast coffee via a new marketing effort that centers around mobile and social.

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Strategy
Webinar on Jan. 24: Holiday mobile marketing recap: What worked, what didn't and lessons learned

The 2012 holidays marked a turning point in the history of mobile marketing with more campaigns and shopping conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile marketing's progress over the holidays, lessons learned, left-field surprises and best practice for 2013.

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Database/CRM
JetBlue exec: Mobile is discovery piece for travelers
By Chantal Tode

NEW YORK - A JetBlue executive at Mobile Marketer's Mobile FirstLook: Strategy 2013 conference last week said that while the current focus in mobile is on discovery, the number of consumers using the medium to book flights is increasing.

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Research
Forrester: Context will lead mobile development
By Lauren Johnson

Marketers and developers need to have a grasp on a user's total mobile experience to create compelling mobile applications in the future, according to a new study from Forrester Research.

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Commerce
Proximity payment is fastest-growing segment of mobile payments: Forrester - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily - Proximity payment is fastest-growing segment of mobile payments: Forrester; IKEA strengthens brand awareness through interactive mobile effort.

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Content
Pictures from Mobile Marketer's Mobile FirstLook: Strategy 2013 conference
By Staff reports

Mobile Marketer presented its Mobile FirstLook: Strategy 2013 conference on Thursday, Jan. 17 in New York. Here are some pictures from the event.

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Advertising
Hugo Boss bolsters runway live-streaming via mobile, Spotify
By Staff reports

Luxury Daily today - Hugo Boss bolsters runway live-streaming via mobile, Spotify; Jimmy Choo pushes spring/summer 2013 via lifestyle-focused video.

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Columns
What US marketers can learn from the Japanese

By Sephi Shapira

So we all thought that the iPad, iPhone and other Apple products running on the famous iOS system was the brainchild of Steve Jobs. Think again.

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