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Strategy
Top mobile technologies to watch out for in 2013
By Rimma Kats

It is evident that mobile has captured the attention of many top brands, and technologies such as QR codes and augmented reality have helped paved the way. Now, marketers are looking for the next big trend that will drive customer interactions and, ultimately, sales.

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Advertising
Google results suggest mobile, desktop CPCs are beginning to converge
By Chantal Tode

Google reported that cost-per-click rates actually increased in the fourth-quarter of 2012 compared with the third quarter. The numbers suggest that following a period of mobile weighing down Google's financial results, the tide may be turning.

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Strategy
Webinar on Jan. 24: Holiday mobile marketing recap: What worked, what didn't and lessons learned

The 2012 holidays marked a turning point in the history of mobile marketing with more campaigns and shopping conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile marketing's progress over the holidays, lessons learned, left-field surprises and best practice for 2013.

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Advertising
Red Bull relies on mobile to accumulate YouTube views
By Lauren Johnson

Red Bull is marrying its mobile and social efforts with a new advertising campaign that urges consumers to think outside the box on what inspires them.

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Research
Mobile drives 23pc of paid search clicks: study
By Lauren Johnson

Although mobile represents less than a fourth of paid search clicks, smartphone and tablet search clicks have grown 89 percent year-over-year, according to a new study from The Search Agency.

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Commerce
Target entices Super Bowl fans with limited-time-only mobile game - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Target entices Super Bowl fans with limited-time-only mobile game; Local mobile ad spend to surpass national advertising by next year: BIA/Kelsey.

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Content
Crock-Pot cooks up voice-activated recipes app for added convenience
By Chantal Tode

Popular slow cooker brand Crock-Pot has introduced its own voice-activated mobile application to make creating a meal even more convenient by enabling users to easily access 250 recipes.

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Advertising
Swarovski fetes 1M Facebook fans via Instagram competition - Luxury Daily
By Staff reports

Luxury Daily today - Swarovski fetes 1M Facebook fans via Instagram competition; Cross-channel experiences propelled luxury marketers this holiday season.

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Columns
What was it about Qualcomm's CES opener earlier this month?

By Doug Rozen

What many have been labeling the most insane keynote ever was actually pretty sane to me.

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