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Today's headlines


Content
Marketers at odds over effectiveness of responsive design
By Chantal Tode

Responsive design is becoming a very hot topic amongst mobile marketers. While many believe the technology is a step forward in the quest for strong mobile experiences, others disagree.

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Webinars
HSN exec: Right messaging is a challenge with mobile display
By Lauren Johnson

An HSN executive who spoke during a Mobile Marketer webinar yesterday said that although mobile display ads might be effective in driving eyeballs, finding the right message to lead to conversions is tough.

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Advertising
Fox drives "Glee" viewership through mobile
By Rimma Kats

Fox is getting viewers hyped up about the return of its show "Glee" through an interactive mobile advertising campaign.

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Advertising
PepsiCo's Dr Pepper taps mobile to anchor new campaign
By Rimma Kats

PepsiCo's Dr Pepper is using mobile advertising and video to get the word out about its Always One of a Kind campaign, as well as bolster brand awareness.

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Q&A
BelVita exec: Mobile is critical to new way of engaging with brands
By Chantal Tode

The folks behind belVita breakfast biscuits are hoping to shake off the perception that consumer packaged goods brands are not technology innovators via a new partnership with mobile startup inMarket.

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Content
Golden State Warriors enlists mobile for fan engagement
By Lauren Johnson

The National Basketball Association's Golden State Warriors are using a combination of mobile, digital and social marketing initiatives to connect with sports fans this season.

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Commerce
Why couch commerce will thrive in 2013 - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Why couch commerce will thrive in 2013; How the travel industry can stay ahead of the curve in mobile.

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Advertising
Should luxury marketers move on from QR codes? - Luxury Daily
By Staff reports

Luxury Daily today - Should luxury marketers move on from QR codes?; Oscar de la Renta triggers purchases via Valentine's Day gift guide.

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Columns
Severing the tablet's technological umbilical cord for good

By Vanessa Horwell

Earlier this week, as I was curled up with my hubby and tablet, watching the telly, I caught a dishwasher commercial that included that obligatory question: "Why do you wash the dishes before you wash the dishes?"

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