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Today's headlines


Research
User concern over mobile privacy is growing: report
By Chantal Tode

Compared with a year ago, 72 percent of smartphone users say they are more concerned about privacy on their smartphone, according to new research from Truste.

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Content
Social integral to mobile's success in Super Bowl XLVII marketing
By Lauren Johnson

Last year, marketers incorporated mobile into their Super Bowl marketing via second-screen initiatives and advertising opportunities. This year, marketers can expect to see social play a critical role in how mobile is used for branding and driving sales.

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Advertising
Kraft's Philadelphia flaunts products through mobile ads, video
By Rimma Kats

Kraft's Philadelphia brand is running several different mobile advertising creatives and videos that feature meals consumers can make using the company's products.

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Advertising
Whole Foods accelerates mobile initiatives via time-sensitive advertising
By Lauren Johnson

Whole Foods is building up its email database, while also driving in-store traffic with a new mobile advertising campaign.

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Content
SeaWorld Orlando taps augmented reality for interactive South Pole experience
By Chantal Tode

To help drive awareness for a new penguin-themed attraction opening this spring, SeaWorld Orlando has introduced an augmented reality app that offers users a sneak peek of the experience.

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Associations
What to expect at this week's MMA Forum in San Francisco
By Lauren Johnson

Brands, agencies, publishers and vendors will gather in San Francisco this week to discuss the state of the mobile industry and where it is headed in 2013. Here is a preview of what attendees and exhibitors can expect from the two-day conference.

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Commerce
Starbucks teases upcoming mobile strategy for grocery stores during Q1 call - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Starbucks teases upcoming mobile strategy for grocery stores during Q1 call; LevelUp, Starbucks, PayPal, Square are early front-runners in mobile payments: report.

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Advertising
Armani drives mcommerce via Vanity Fair takeover ad - Luxury Daily
By Staff reports

Luxury Daily today - Armani drives mcommerce via Vanity Fair takeover ad; Mercedes taps star power in Super Bowl commercial.

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Columns
New MySpace mobile debut leaves plenty to be desired

By Mike DiMarco

As someone who spends the majority of just about every day researching and writing about the mobile Web, naturally when a company makes a major launch I simply cannot help but flock to my phone and see what its mobile experience is like.

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