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Today's headlines


Manufacturers
Can BlackBerry beat Windows Phone to become the third mobile OS?
By Chantal Tode

After several years of declining market share, Research In Motion has a lot riding on today's introduction of its newest mobile operating system - BlackBerry 10 - and the first phones built on the platform.

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Strategy
Chase exec: Build around a mobile-first mentality
By Lauren Johnson

SAN FRANCISCO - A Chase executive at the 2013 Mobile Marketing Association Forum San Francisco said that as consumers turn to their mobile devices as a primary way to access their finances, the company is focusing on a mobile-first mentality.

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Email
Knowing opportunity costs is biggest challenge for mobile email: Knotice exec
By Lauren Johnson

SAN FRANCISCO - A Knotice executive at the 2013 Mobile Marketing Association Forum San Francisco said that as consumers take to their mobile devices as the first place to open and read email, the biggest challenge for marketers is to understand the opportunity costs around optimizing emails for mobile devices.

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Advertising
Coors Light makes Super Bowl XLVII social with mobile ad campaign
By Rimma Kats

MillerCoors-owned Coors Light is relying on mobile advertising to get consumers amped up about the upcoming Super Bowl XLVII game and further connect with the brand via Facebook and Twitter.

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Advertising
Honda drives engagement for video campaign via mobile ads
By Chantal Tode

For a recent Honda viral video campaign, the ratio of views to share was higher on mobile than on desktop, pointing to the opportunity to drive engagement via smartphones and tablets.

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Commerce
Mobile commerce success is about more than a sale: SapientNitro exec - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Mobile commerce success is about more than a sale: SapientNitro exec; Priceline: 42pc of consumers waited until 5 pm to book New Year's Eve mobile travels.

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Content
Advertisers need deeper mobile analytics in 2013
By Lauren Johnson

SAN FRANCISCO - Marketers need richer findings and engagements if they want to take advantage of mobile this year, according to exhibitors at the 2013 Mobile Marketing Association Forum San Francisco.

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Advertising
Mobile provides unmatched consumer engagement tools for Fashion Week - Luxury Daily
By Staff reports

Luxury Daily today - Mobile provides unmatched consumer engagement tools for Fashion Week; Chanel touts jewelry history via latest Inside Chanel installment.

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Columns
Hyper-local Super Bowl XLVII on goal line for small to midsize businesses

By Ryan Golden

The football playoffs left a slew of disappointed fans in Boston and Atlanta, and ecstatic fans in San Francisco and Baltimore. But for small businesses with any sort of pigskin-and-gridiron association, there is precious little time for either crying or rejoicing. Their focus now must be on Super Bowl XLVII.

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