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Today's headlines


Social networks
Facebook to put mobile-first experiences at the core of its strategy
By Chantal Tode

Facebook’s mobile future looks bright, with the social network reporting yesterday that mobile advertising revenue continues to grow and represented approximately 23 percent of overall advertising revenue for the fourth-quarter, up from 14 percent in the third-quarter.

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Content
Mercedes-Benz exec: Customers expect to continue their digital lifestyle in the car
By Lauren Johnson

SAN FRANCISCO – A Mercedes-Benz executive at the 2013 Mobile Marketing Association Forum San Francisco said that the car of the future is less about the design and more about connecting users digitally.

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Content
Big data success includes personal, real-time analytics: Merkle exec
By Lauren Johnson

SAN FRANCISCO – A Merkle executive at the 2013 Mobile Marketing Association Forum San Francisco said that mobile marketers can marry real-time and personal analytics to make the most of big data.

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Advertising
Hyundai leverages mobile, social to engage Super Bowl XLVII viewers
By Chantal Tode

Hyundai created a social experience specifically designed for mobile to support its Super Bowl XLVII marketing strategy via a second-screen engagement.

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Content
ESPN hops on BlackBerry 10 bandwagon with mobile app
By Rimma Kats

ESPN has launched its ScoreCenter mobile application on the BlackBerry 10 platform as part of the company’s ongoing effort to reach consumers no matter what device they are using.

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Commerce
Dunkin’ Donuts taps Instagram, Twitter to reward coffee lovers - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Dunkin’ Donuts taps Instagram, Twitter to reward coffee lovers; 10B mobile coupons to be redeemed this year: Juniper Research.

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Content
Citi exec: Mobile offers start with the consumer
By Lauren Johnson

SAN FRANCISCO – A Citi executive at the 2013 Mobile Marketing Association Forum San Francisco said that in order for marketers to send compelling mobile deals, the consumer comes before the offer.

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Advertising
Mobile to offer exclusive, location-based content for Fashion Week press attendees - Luxury Daily
By Staff reports

Luxury Daily today - Mobile to offer exclusive, location-based content for Fashion Week press attendees, Neiman Marcus, Armani partner with Vanity Fair for consumer fashion challenge.

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Columns
Surviving the adolescence of mobile advertising

By David Scatterday

Mobile advertising is at an adolescent stage in its development. Mature enough for its effectiveness to be incontrovertible, yet young enough that big practical kinks remain.

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