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Advertising
Do's and don’ts of hyper-local mobile advertising
By Chantal Tode

Targeting smartphone users at a hyper-local level is one of the big promises of mobile advertising, but until recently, inventory levels were low. As more inventory becomes available, advertisers need to understand what works and what does not in hyper-local targeting.

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Media
New York Times bolsters readership with BlackBerry 10 app launch
By Rimma Kats

The New York Times is streamlining the reading experience with a new BlackBerry 10 application designed and formatted for the device.

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Software and technology
Kraft mobilizes Philadelphia products using augmented reality
By Chantal Tode

Kraft Foods is driving brand engagement by enabling grocery shoppers in Britain to point their smartphones at a tub of Philadelphia Cream Cheese and unlock an augmented reality experience that includes recipes and other content.

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Messaging
Vans taps SMS to bolster Valentine’s Day initiatives
By Rimma Kats

Vans is centering SMS around its new program that gives consumers the option to send their friends and loved ones Valentine's Day cards.

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Commerce
Krispy Kreme leverages QR codes to sweeten Valentine’s Day offer - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Krispy Kreme leverages QR codes to sweeten Valentine’s Day offer; Men’s Wearhouse mobile app aims to streamline wedding planning process.

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Advertising
Mobile advertising ignites consumer interest: Hipcricket exec
By Lauren Johnson

SAN FRANCISCO – A Hipcricket executive at the 2013 Mobile Marketing Association Forum San Francisco said that mobile advertising can be used to spark consumer interest and ultimately lead to engagement after the click.

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Advertising
St. Regis marries travel, fashion via Instagram contest - Luxury Daily
By Staff reports

Luxury Daily today - St. Regis marries travel, fashion via Instagram contest; How social media transformed New York Fashion Week.

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Columns
Highs and Lowe’s of the MMA Forum San Francisco

By Jeff Hasen

An advertising panelist from 4D complained about the lack of transparency in mobile advertising, saying that too often buying mobile ads is like buying “mystery meat.” Happily, that comment came after lunch.

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Columns
Race on for intuitive mobile travel apps

By Gregory Abbott

The wealth of consumer data continues to build behind the scenes in the travel industry as consumers freely share personal information via online forms, social networking, customer service interactions and other digital communications.

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