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Today's headlines


Research
Investment levels in mobile marketing decline as monetization concerns grow
By Chantal Tode

Venture capitalists lost some of their enthusiasm for investing in private mobile marketing and advertising companies in 2012, with overall investment levels down 21 percent year-over-year for a total of $460 million, according to a new report from Rutberg & Co.

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Research
Apple’s smartphone fortunes grow while the iPad faces growing competition
By Chantal Tode

While Apple's star in the smartphone market continues to ascend, recent numbers suggest the company's influence in the tablet category is increasingly under attack from Android devices.

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Content
TV Guide sees more than 2.5M monthly users on iOS, Android apps
By Rimma Kats

Smartphones and tablets are driving growth for TV Guide, as well as bringing in new audiences and advertisers.

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Content
EHarmony mobile conversions up nearly 40pc year-over-year
By Rimma Kats

EHarmony is seeing a significant increase in mobile registrants who buy a subscription.

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Media
Toronto Star rolls out mobile site to streamline reading experience
By Lauren Johnson

Canadian newspaper The Toronto Star has launched a mobile site to let consumers stay on top of daily news.

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Commerce
White Castle pushes customized alerts, coupons via SMS - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - White Castle pushes customized alerts, coupons via SMS; Jack in the Box takes mobile-first approach with redesigned efforts.

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Research
Android claims 64pc of mobile game app impressions: study
By Lauren Johnson

Android leads the pack with mobile app game impressions, showing how handsets are becoming the go-to platform to play games, according to a new report from Millennial Media.

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Advertising
Luxury retailers push in-app purchases via Valentine’s Day guides - Luxury Daily
By Staff reports

Luxury Daily today - Luxury retailers push in-app purchases via Valentine’s Day guides; Burberry fetes Regent Street boutique through first music event in store.

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Columns
What publishers can do to ride the mobile ad wave

By Jason Fuentes

Digital publishers reliant on online advertising revenue last year were suddenly dealt with a brand new form of supply to figure out and monetize immediately, or face a slow death at the expense of mobile's rapid growth.

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