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Today's headlines


Legal/privacy
FTC wants mobile firms to do more to protect consumer privacy
By Chantal Tode

The Federal Trade Commission continues to underscore its focus on mobile privacy, having reached an $800,000 settlement with social networking application Path over privacy-related claims and issuing new mobile privacy guidelines in the same week.

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Advertising
The biggest mobile plays and fumbles during Super Bowl XLVII
By Lauren Johnson

With a steep $4 million price tag for a coveted television spot this year, expectations were high for brands to weave mobile and social elements into campaigns to bring additional interaction to their campaigns. Although some brands such as Oreo successfully incorporated mobile, there were plenty of others that missed the mark.

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Content
Nestlé puts QR codes at center of global effort to provide nutritional information
By Chantal Tode

Nestlé has launched a global initiative leveraging QR codes on the packaging for its numerous brands to provide consumers with instant access to pertinent information about an item, including its nutritional profile.

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Messaging
Avenue mobile campaign achieves approximately 6,600pc ROI
By Rimma Kats

Avenue saw big success for a rich media messaging campaign it ran and promoted through in-store advertising, online, email and social media.

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Content
Brooklyn Nets shoot for real-time mobile engagement
By Lauren Johnson

The Brooklyn Nets is ramping up its mobile strategy with a couple of mobile applications that not only put fans closer to their favorite team, but also serve as an in-stadium guide.

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Commerce
What role does mobile play in omnichannel retailing? - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - What role does mobile play in omnichannel retailing?; Freya leverages augmented reality for in-store Valentine’s Day promotion.

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Advertising
3.1 Phillip Lim bridges print, mobile via spring campaign - Luxury Daily
By Staff reports

Luxury Daily today - 3.1 Phillip Lim bridges print, mobile via spring campaign; Barneys Warehouse to propel brand among millennials.

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Columns
Mobile goes dark on Super Bowl Sunday

By Jeff Hasen

Super Bowl Sunday on Feb. 3 in New Orleans was a dark day for mobile marketing and mobile advertising. That had nothing to do with the Mercedes-Benz Superdome blackout that stopped the game for 34 minutes.

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