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Today's headlines


Research
Location targeting more than doubles performance of mobile ads: report
By Chantal Tode

Mobile campaigns leveraging location targeting outperformed non-location targeted campaigns by a factor of two times, according to a new report from Verve Mobile.

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Content
Marketers already flocking to App Store vanity URLs
By Chantal Tode

Marketers and developers are expected to quickly jump on the new App Store vanity URLs from Apple as they look to drive downloads for their mobile applications.

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Q&A
Velti CEO: Mobile technology expansion, geographic diversification to drive focus
By Mickey Alam Khan

As CEO of the leading mobile advertising and marketing technology provider, Alex Moukas has insight into the growth prospects of mobile. From where he sits, Mr. Moukas sees nothing but upside for mobile adoption by brands and ad agencies.

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Content
Planters raises health awareness via mobile, social ecards
By Lauren Johnson

Kraft’s Planters brand has launched a campaign that marries social and mobile as part of its celebration around National Heart Health Month.

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Advertising
Tanqueray concocts social media engagement via mobile
By Lauren Johnson

Gin brand Tanqueray is mixing mobile into a broader marketing campaign to increase product awareness at key times of the day.

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Commerce
Isis drives repeat visits, purchases in first 90 days of pilot - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Isis drives repeat visits, purchases in first 90 days of pilot; 70pc of consumers want mobile banking app to avoid financial problems: study.

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Advertising
51pc of US luxury shoppers expect mobile-optimized site: Forrester Research - Luxury Daily
By Staff reports

Luxury Daily today - 51pc of US luxury shoppers expect mobile-optimized site: Forrester Research; Why luxury brands should emulate Rolls-Royce with apprenticeships for skills transfer.

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Columns
Tablet optimization tips as PC sales are cannibalized

By Tom Waterfall

Data points to tablets cannibalizing PC sales and marketers are starting to take note. This is why tablet optimization will be a hot topic of conversation in the marketing industry this year.

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