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Research
Apple loses top spot in brand loyalty for smartphones, tablets
By Chantal Tode

Apple has been dethroned as the leader when it comes to emotional engagement and loyalty for mobile products, with Samsung taking the No. 1 spot for smartphones and Amazon taking the lead for tablets, according to a new report from Brand Keys.

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Advertising
Quiznos sees 20pc boost in coupon redemption via location-based mobile ad campaign
By Rimma Kats

Quiznos saw a lot of success when it recently ran a location-based mobile advertising campaign that targeted customers in Portland, OR.

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Content
Heineken mixes up music festival sponsorship with app contest
By Lauren Johnson

Heineken is pushing ahead with its application-heavy mobile strategy via a new campaign that encourages consumers to create their own music tracks for a chance to win a trip for two to the Ultra Music Festival.

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Advertising
San Antonio visitors bureau sees 60pc engagement rate for rich media campaign
By Chantal Tode

A recent rich media mobile ad campaign from the San Antonio Convention and Visitors Bureau saw more than 60 percent of targeted consumers engage with the ad, spending an average of 19 seconds interacting with the creative.

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Content
CBS Super Bowl XLVII live streaming rakes in 3M unique visitors
By Lauren Johnson

Consumers turned to their tablets and PCs to tune-in to the recent Super Bowl XLVII game, which set several new records for live broadcasts.

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Commerce
How analytics will help marketers succeed at mobile coupons - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - How analytics will help marketers succeed at mobile coupons; CMO, CIO partnership is key for mobile commerce success: IBM exec.

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Advertising
Swarovski picks all-encompassing mobile campaign for spring/summer collection - Luxury Daily
By Staff reports

Luxury Daily today - Swarovski picks all-encompassing mobile campaign for spring/summer collection; Will the USPS Saturday mail suspension reduce weekend luxury sales?

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Columns
Is 2013 the year of mobile utility?

By Gary Elphick

What was everyone expecting when we reach the year of mobile? I would argue that 2012 was the year of mobile, in the same way that 2011 was, and 2013 will be. It is just a transition in how brands use and adopt.

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