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Advertising
Will Google’s new AdWords strategy do more harm than good on mobile?
By Chantal Tode

Google’s most sweeping overhaul to AdWords in several years is geared toward driving more revenue from mobile, which it could accomplish in the short term. However, these changes could also make it more difficult to optimize for the medium, something that could hurt mobile advertising more broadly.

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Messaging
KFC taps SMS to bolster sweepstakes entries
By Rimma Kats

KFC has rolled out a new initiative in conjunction with the upcoming Country Music Awards that incorporates SMS and encourages consumers to text-in to win a variety of prizes.

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Research
Android edges out iPhone for smartphone ad impression lead
By Chantal Tode

Android’s growth continues to drive acceleration for smartphone ad requests and impression volume, with the platform beating out the iPhone in the fourth-quarter of 2012 in terms of impression volume, according to a new report from Opera Software.

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Content
Lipton spreads brand awareness through mobile photo sharing
By Lauren Johnson

Unilever’s Lipton is leveraging mobile and social through an Instagram contest that aims to get consumers talking about the brand instead of pushing products at them.

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Research
Mobile will aide 79pc of Valentine’s Day shopping: study
By Lauren Johnson

Mobile is expected to make purchasing decisions easier for consumers this year, according to a new report from Mojiva.

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Commerce
Retailer emails drive smartphone traffic, but not conversions over the holidays - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Retailer emails drive smartphone traffic, but not conversions over the holidays; The Bean leverages mobile payments to drive repeat visits.

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Advertising
Four Seasons taps New York Fashion Week, Instagram for foot traffic push - Luxury Daily
By Staff reports

Luxury Daily today - Four Seasons taps New York Fashion Week, Instagram for foot traffic push; Michael Kors transports fashionistas front row, backstage through all-access digital experience.

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Columns
Finding Smart Data in Big Data: Lessons from Mobile FirstLook 2013

By Valerie Williamson

It looks like Big Data, one of the most-discussed topics of 2012, is going to keep the marketing pundits talking and typing this year as well, especially about its relationship to mobile.

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