Today's headlines

With consumers increasingly turning to their smartphones and tablets to watch videos, mobile forces marketers to tailor and perfect their content for smaller-sized screens. Although the channel might not be on par with television yet, experts agree that mobile is poised for growth.

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach and Forrester Research. Must-attend New York event for retailers and marketers.

Bloomberg recently ran a mobile advertising campaign to promote the revamp of its flagship iPad application that gave users a taste for the app's content before downloading it.

Mobile Commerce Daily today - Only 12pc have used a digital wallet other than PayPal; Texas Roadhouse generates 37pc installation rate for Passbook pass effort.

Lufthansa has overhauled its mobile Web site and applications, giving them a new look and additional functionality to meet the needs of customers in what is an increasingly important communication and sales channel for the company.

Luxury Daily today - Longines taps sporting roots for new mobile app; Bulgari boosts New York foot traffic via in-store Serpenti exhibit.

By John Elliott

Supplied with a selection of smartphones, tablets and a variety of other affordable devices, mobile Internet users are rapidly forming a mass market.