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Video
Is mobile video the new TV commercial?
By Lauren Johnson

With consumers increasingly turning to their smartphones and tablets to watch videos, mobile forces marketers to tailor and perfect their content for smaller-sized screens. Although the channel might not be on par with television yet, experts agree that mobile is poised for growth.

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Commerce
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Forrester
 

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach and Forrester Research. Must-attend New York event for retailers and marketers.

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Advertising
Bloomberg rich media ad generates 37pc install rate
By Lauren Johnson

Bloomberg recently ran a mobile advertising campaign to promote the revamp of its flagship iPad application that gave users a taste for the app's content before downloading it.

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Commerce
Only 12pc have used a digital wallet other than PayPal - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Only 12pc have used a digital wallet other than PayPal; Texas Roadhouse generates 37pc installation rate for Passbook pass effort.

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Content
Lufthansa revamps mobile presence with new features to better address needs
By Chantal Tode

Lufthansa has overhauled its mobile Web site and applications, giving them a new look and additional functionality to meet the needs of customers in what is an increasingly important communication and sales channel for the company.

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Advertising
Longines taps sporting roots for new mobile app - Luxury Daily
By Staff reports

Luxury Daily today - Longines taps sporting roots for new mobile app; Bulgari boosts New York foot traffic via in-store Serpenti exhibit.

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Columns
Tapping into the market of mobile Internet users
 

By John Elliott

Supplied with a selection of smartphones, tablets and a variety of other affordable devices, mobile Internet users are rapidly forming a mass market.

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