Today's headlines

Nearly half of all online adults globally will connect to the Internet from multiple devices at different times of the day this year, making contextually-relevant and personalized mobile marketing a must, according to a new report from Forrester Research.

Fast food giant Taco Bell is inviting consumers to try its new steak burrito via a marketing effort that puts mobile at the center.

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach and Forrester Research. Must-attend New York event for retailers and marketers.

American Greetings has launched a mobile application that incorporates a line of digital greeting cards from singer Taylor Swift to let consumers share customized content.

Mobile Commerce Daily today - Showrooming not happening as much as retailers think: ForeSee; Hotels.com marries mobile and social with sweepstakes.

Mattel unveiled its 2013 lineup of new toys this week, with mobile playing a key role in extending successful franchises such as Barbie and Disney Princess via new interactive play opportunities.

Luxury Daily today - Belstaff ups mobile savvy via Fashion Week campaign; Prada’s Miu Miu flaunts femininity, products through film series.

By Li-at Karpel Gurvicz

While the year ahead offers many economic uncertainties, given the astounding speed of mobile adoption we can say with complete confidence that the mobile market is quite strong.