RSS  |  Advertise with us | Download mobile app February 12, 2013



Read more on mobilemarketer.com | Jobs | Blog

Newsletter signup for latest news
  
Forward this edition
  

Today's headlines


Research
Marketers will have value-based relationships with consumers in 2013: Forrester
By Lauren Johnson

Nearly half of all online adults globally will connect to the Internet from multiple devices at different times of the day this year, making contextually-relevant and personalized mobile marketing a must, according to a new report from Forrester Research.

Entire article | Email this



Advertising
Taco Bell flaunts new Steak Burrito through interactive mobile effort
By Rimma Kats

Fast food giant Taco Bell is inviting consumers to try its new steak burrito via a marketing effort that puts mobile at the center.

Entire article | Email this





Commerce
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Forrester

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach and Forrester Research. Must-attend New York event for retailers and marketers.

Entire article | Email this



Content
American Greetings mobilizes Valentine’s Day cards with themed app
By Lauren Johnson

American Greetings has launched a mobile application that incorporates a line of digital greeting cards from singer Taylor Swift to let consumers share customized content.

Entire article | Email this





Commerce
Showrooming not happening as much as retailers think: ForeSee - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Showrooming not happening as much as retailers think: ForeSee; Hotels.com marries mobile and social with sweepstakes.

Entire article | Email this



Software and technology
Mattel leverages iPad to extend play for Barbie via interactive digital mirror
By Chantal Tode

Mattel unveiled its 2013 lineup of new toys this week, with mobile playing a key role in extending successful franchises such as Barbie and Disney Princess via new interactive play opportunities.

Entire article | Email this



Advertising
Belstaff ups mobile savvy via Fashion Week campaign - Luxury Daily
By Staff reports

Luxury Daily today - Belstaff ups mobile savvy via Fashion Week campaign; Prada’s Miu Miu flaunts femininity, products through film series.

Entire article | Email this



Columns
Why mobile will not be just mobile much longer

By Li-at Karpel Gurvicz

While the year ahead offers many economic uncertainties, given the astounding speed of mobile adoption we can say with complete confidence that the mobile market is quite strong.

Entire article | Email this



"SMS and MMS Marketing | SUMOTEXT"

Please click here to register now!

Sign up to receive Mobile Marketer Daily. The premier mobile marketing publication. Free!

Read all the news on mobilemarketer.com | Subscribe | Search

News | Opinion | Resources | Sectors | Services

Mobile Marketer Daily is published each business day. Thank you for reading us. Please click here to subscribe or unsubscribe. is welcome. And please forward this newsletter to colleagues, clients, prospects, friends or family.

We welcome advertising queries. Please for details and we will promptly get back to you. Thank you.

News tips: Advertising: | Advertisement rates
Copyright 2013 Napean LLC. All rights reserved. Privacy policy | Contact us