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Research
Tablet paid search spend eclipsed smartphones in Q4: report
By Chantal Tode

The continued adoption of tablets coupled with strong performance for paid search efforts on these devices is driving an increase in tablet search budgets, creating a fast-growing, multi-billion dollar market, according to a new report from Marin Software.

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Advertising
Frito-Lay's Cheetos drives app downloads via iAd and traditional mobile advertising
By Rimma Kats

Frito-Lay-owned Cheetos is relying on both traditional mobile advertising as well as Apple’s iAd network to help get the word out about its new mobile gaming application.

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Commerce
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Forrester

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach and Forrester Research. Must-attend New York event for retailers and marketers.

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Content
Sports Illustrated mobilizes Swimsuit issue via interactive features for tablets, smartphones
By Chantal Tode

Mobile plays a key role in Sports Illustrated’s strategy to promote its annual Swimsuit issue, including launching a mobile trivia game enabling users to unlock additional photos by guessing the right model.

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Content
Hyundai pushes mobile to the forefront of digital campaign
By Lauren Johnson

Hyundai is making mobile a big focus for a new campaign that comprises video, mobile Web and music to help promote the Santa Fe 2013 mid-size SUV.

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Research
87pc of Super Bowl mobile impressions came from smartphones: report
By Lauren Johnson

Smartphones were the must-have devices for consumers watching the recent Super Bowl XLVII game, according to a new report from Millennial Media.

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Commerce
American Express blends mobile commerce into Twitter program - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - American Express blends mobile commerce into Twitter program; Dunkin’ Donuts introduces Valentine’s Day mobile cards for last-minute gift-givers.

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Advertising
WWD pushes New York Fashion Week coverage via app partnership - Luxury Daily
By Staff reports

Luxury Daily today - WWD pushes New York Fashion Week coverage via app partnership; Hermès sets sales record with über-high-end status, product control.

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Columns
Key factors to consider in mobile strategy goals

By Tarun Nimmagadda

As you assemble the goals for your mobile strategy, be sure to map them back to your digital strategy within a mobile context.

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