Today's headlines

The continued adoption of tablets coupled with strong performance for paid search efforts on these devices is driving an increase in tablet search budgets, creating a fast-growing, multi-billion dollar market, according to a new report from Marin Software.

Frito-Lay-owned Cheetos is relying on both traditional mobile advertising as well as Apple’s iAd network to help get the word out about its new mobile gaming application.

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach and Forrester Research. Must-attend New York event for retailers and marketers.

Mobile plays a key role in Sports Illustrated’s strategy to promote its annual Swimsuit issue, including launching a mobile trivia game enabling users to unlock additional photos by guessing the right model.

Hyundai is making mobile a big focus for a new campaign that comprises video, mobile Web and music to help promote the Santa Fe 2013 mid-size SUV.

Smartphones were the must-have devices for consumers watching the recent Super Bowl XLVII game, according to a new report from Millennial Media.

Mobile Commerce Daily today - American Express blends mobile commerce into Twitter program; Dunkin’ Donuts introduces Valentine’s Day mobile cards for last-minute gift-givers.

Luxury Daily today - WWD pushes New York Fashion Week coverage via app partnership; Hermès sets sales record with über-high-end status, product control.

By Tarun Nimmagadda

As you assemble the goals for your mobile strategy, be sure to map them back to your digital strategy within a mobile context.