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Video
Mobile video goes social, opening up new opportunities for marketers
By Chantal Tode

With the recent launch of Vine and similar video recording features for Facebook’s iOS application, social sharing of mobile video content is on the rise. However, are marketers prepared to take advantage of this latest trend?

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Video
GMC mobile video campaign generates 42pc brand recall rate
By Lauren Johnson

General Motors Co. recently ran a mobile video advertising campaign that points to the effectiveness of using the medium for brand awareness and recall.

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Research
IPhone owners beat out Android for monthly gaming app usage: report
By Lauren Johnson

Roughly 86 percent of iPhone users play mobile games compared to 76 percent of Android owners, according to a new report from Arbitron Mobile.

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Content
Cigna introduces app to simplify health management for customers
By Chantal Tode

Health insurance company Cigna has launched a mobile application to make it easier for customers to manage their health and related spending.

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Commerce
User reviews play critical role in getting mobile commerce to scale - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - User reviews play critical role in getting mobile commerce to scale; MasterCard exec: Mobile is locus for delivering payments solutions across use cases.

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Advertising
Mobile ads drive awareness among targeted luxury audience - Luxury Daily
By Staff reports

Luxury Daily today - Mobile ads drive awareness among targeted luxury audience; Michael Kors value proposition, physical market presence defined sales success.

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Columns
Mobile commerce in the bricks-and-mortar context

By Andy Smith

The rise in smartphone and tablet usage has established mobile as a key channel within the multichannel retailer’s arsenal for customer engagement.

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