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Social networks
Dunkin’ Donuts puts Twitter at the center of new mobile campaign
By Rimma Kats

Dunkin’ Donuts is continuing to make Twitter a focal point of its overall marketing strategy by implementing mobile into the mix.

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Content
Why is Nook faltering and Kindle going gangbusters?
By Chantal Tode

While Amazon’s Kindle business continues to heat up, it looks like Barnes & Noble’s Nook strategy may be fizzling out.

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Commerce
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forr

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

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Advertising
National Geographic Channel targets tablet users to drive co-viewing
By Chantal Tode

The National Geographic Channel is leveraging tablets to drive TV viewership for a new documentary about President Lincoln.

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Media
Condé Nast's Self buckles down on digital with brand redesign
By Lauren Johnson

Condé Nast’s Self is putting mobile, social and Web at the core of a major redesign meant to connect with digitally-savvy millennial readers.

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Content
Press4Kids leverages tablet for news reading engagement
By Lauren Johnson

Press4Kids has rolled out a mobile application for Apple’s iPad that aims to engage children with interactive, daily content.

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Commerce
SMS mobile coupons preferred over push notifications, bar code scans: report - Mobile Commere Daily
By Staff reports

Mobile Commerce Daily today - SMS mobile coupons preferred over push notifications, bar code scans: report; Tory Burch stirs up hype for fall collection via mobile advertising.

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Advertising
One-third of luxury marketers fail to optimize mobile commerce: L2 Think Tank - Luxury Daily
By Staff reports

Luxury Daily today - One-third of luxury marketers fail to optimize mobile commerce: L2 Think Tank; Neiman Marcus integrates social commentary with ecommerce guide.

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Columns
Why be mobile-first when you can be mobile-always?

By Vanessa Horwell

This is a land that puts a premium on “being first” – home to the world’s first electric chair execution (Go USA!); the launch of Albert II, the first monkey in space; and the first obesity drug approved for dogs (yes, that is correct).

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