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Strategy
Does context always trump content in mobile?
By Lauren Johnson

As marketing becomes more personalized and relevant, there is an ongoing debate in mobile about the role of context compared to content. However, instead of comparing the two, the trick is balancing both.

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Messaging
Oreo partners with Nokia, takes social messaging to another level with global app
By Rimma Kats

Mondelez International’s Oreo has rolled out a mobile messaging application exclusive to Nokia's Lumia Windows Phone that is designed to connect consumers through constellations.

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Commerce
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forr

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

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Content
ABC gives Oscar viewers front row access via mobile
By Lauren Johnson

The Academy of Motion Picture Arts and Sciences and ABC are putting Oscar fans at the center of a mobile companion application that marries live video and content.

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Commerce
Mobile creative will be linchpin in driving in-store retail traffic - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Mobile creative will be linchpin in driving in-store retail traffic; Girl Scouts double down on mobile to drive cookie sales.

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Content
What to expect at next week’s eTail West conference
By Lauren Johnson

Online and multichannel retailers will meet at Worldwide Business Research’s eTail West conference in Palm Desert, CA, next week to network and discuss the state of digital retail. Here is a preview of what attendees can expect from the event.

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Advertising
Barneys triggers mcommerce via New York Times mobile ad - Luxury Daily
By Staff reports

Luxury Daily today - Barneys triggers mcommerce via New York Times mobile ad; Michael Kors breaks into millennial culture via new Kors Collaboration.

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Columns
Inviting opinion pieces on mobile marketing
By Mickey Alam Khan

Mobile Marketer is inviting opinion pieces on mobile advertising, marketing and media issues that affect marketers as they include mobile in the marketing mix.

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