Today's headlines

As marketing becomes more personalized and relevant, there is an ongoing debate in mobile about the role of context compared to content. However, instead of comparing the two, the trick is balancing both.

Mondelez International’s Oreo has rolled out a mobile messaging application exclusive to Nokia's Lumia Windows Phone that is designed to connect consumers through constellations.

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

The Academy of Motion Picture Arts and Sciences and ABC are putting Oscar fans at the center of a mobile companion application that marries live video and content.

Mobile Commerce Daily today - Mobile creative will be linchpin in driving in-store retail traffic; Girl Scouts double down on mobile to drive cookie sales.

Online and multichannel retailers will meet at Worldwide Business Research’s eTail West conference in Palm Desert, CA, next week to network and discuss the state of digital retail. Here is a preview of what attendees can expect from the event.

Luxury Daily today - Barneys triggers mcommerce via New York Times mobile ad; Michael Kors breaks into millennial culture via new Kors Collaboration.

Mobile Marketer is inviting opinion pieces on mobile advertising, marketing and media issues that affect marketers as they include mobile in the marketing mix.